Request a Demo
    September 20, 2017

    Exclusive Research: Online Shopping Behavior Changes Over the Holidays

    by: Andrew Waber

    30 percent increase_Market Research.pngConsumers aren't just searching more during the holiday season, they are also searching across a much wider variety of terms.

    Salsify’s latest report analyzes the actual behavior behind these seasonal differences, showcasing where brands have opportunities to hone their strategies.

    We examined six full months of product content pushes and updates across more than 50 large Salsify customers in the apparel, toys, home and garden, and associated industries. Collectively, the brands included in this sample oversee the management of more than ten million SKUs. Additionally, we analyzed a full 12 months of aggregate retail search activity across several Salsify retail partners.

    You know how critical the holiday shopping season is. Other brands are changing their product content to reflect this seasonal consumer landscape. Download this report to get critical information to inform your holiday strategy.

    Get your copy of Salsify's Holiday Search Keyword Intelligence Report

    Related Posts

    Keep Reading

    November 20, 2014

    Why Optimized Onboarding is the Key to a Profitable Holiday Season

    4 minute read
    Thanksgiving is a week away, the holiday shopping season is about to begin, and The National Retail Federation is predicting retail sales will grow 4.1% this year. Many...
    by: Glori Blatt
    September 2, 2015

    Walmart Content Spec 2.0: Are You Walmart-ready for the Holidays?

    2 minute read
    “So, Joe, can I tell you that I love you?” It’s not too often I hear that from a customer, but it’s kind of cool when I do. And my wife is fine with it. Because this...
    by: Joe Gaudreau
    August 9, 2016

    How to establish a product content workflow for the holiday season

    4 minute read
    Have you established processes to improve and/or create product content before the holiday season starts?
    by: Cara Wood