COVID-19 Digital Shelf Resource Center
Concerns about the ongoing spread of COVID-19 have pushed shoppers online in a way we have never seen before. The market will continue to shift dramatically — and brand manufacturers are quickly looking for ways to enhance their digital experiences.
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DATA SHEET - 2020

Data Sheet: COVID-19 Impact on the Alcohol Industry

Alcohol sales have surged since the outbreak. The third week of March saw a 55% increase in annual sales and online sales were up 243%. Online ordering platforms such as Drizly are also boasting high triple-digit gains.

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DATA SHEET - 2020

Data Sheet: COVID-19 Impact on the Tools and Hardware Industry 

Consumers are shifting to digital with 42% of consumers shopping online more since the start of the outbreak. Buying home improvement supplies and tools is no different.

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DATA SHEET - 2020

Data Sheet: COVID-19 Impact on Industry Materials

In the face of the COVID-19 crisis, manufacturing supply chains have been upended. There has been a host of new state and federal regulations. Customer and buyer behavior have been radically altered.

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DATA SHEET - 2020

Data Sheet: COVID-19 Impact on the Household and Cleaning Industry

In response to COVID-19, shoppers in the U.S. have stockpiled large amounts of household and cleaning essentials, such as toilet paper, paper towels, hand sanitizer, and other disinfectants.

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DATA SHEET - 2020

Data Sheet: COVID-19 Impact on the Food and Beverage Industry

Uncertainty is a driving force for some of the latest commerce trends within the food and beverage industry. Recent sales spikes for canned goods (up 69%) and shelf-stable products (up 58%) highlight the demand for non-perishable foods that often follows major crises.

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DATA SHEET - 2020

Data Sheet: COVID-19 Impact on the Electronic and Home Appliance Industries

Sixty-two percent of electronics manufacturers expect sales to be down for the year. Apple and Microsoft issued warnings that they would not meet their quarterly projected revenue guidance.

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DATA SHEET - 2020

Data Sheet: COVID-19 Impact on the Beauty and Personal Care Industry

With the closings of brick-and-mortar beauty retailers nationwide, shoppers are increasingly relying on online shopping, forcing many brands to accelerate digital transformation.

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DATA SHEET - 2020

Data Sheet: COVID-19 Impact on the Athletic and Fitness Industry

The apparel industry has been hit hard, with double digit sales losses being reported from regions across the globe. However, certain athletic and fitness brands have found ways to maintain sales through quick manufacturing and ecommerce pivots.

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ON-DEMAND WEBINAR - April 29, 2020

Is COVID-19 a Leap Forward for the Digital Shelf?

The ongoing COVID-19 pandemic has given rise to a great debate: Are we facing a pivotal moment that will meaningfully accelerate ecommerce adoption — or will the recent uptick in online shopping snap back to pre-pandemic levels once this crisis has ended?

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BLOG - April 21, 2020

MikMak Founder Rachel Tipograph Shares 3 Tips for Shifting Marketing Strategies 

The ongoing COVID-19 crisis has fundamentally upended all aspects of our society, and most brand manufacturers have realized that any pre-year planning has essentially been rendered irrelevant.

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VIDEO - April 16, 2020

COVID 19 - Accelerating Digital Trends

The status quo has been upended. History has shown these moments in time accelerate shifts that are already under way in society. What might have taken 10-15 years might now take 5.

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BLOG - April 15, 2020

The Digital Shelf and COVID-19, Part 2: How Brands Are Responding

Over the past few weeks, our team has invested an extraordinary amount of time speaking with customers and prospects to understand how this crisis is impacting business. We have done this to help drive some of our own decision-making, but we have also been over communicating to understand the impact these events are having.

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BLOG - April 15, 2020

The Digital Shelf and COVID-19, Part 1: A Pivotal Moment

For too long, ecommerce budgets have been spread thin, forcing ecommerce leaders to make tactical investments that cannot scale. In my years of working with these leaders, I have found this is often the case because ecommerce operations are set up under the premise of "let's see how fast we can grow ecommerce sales with a limited budget."

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BLOG - April 6, 2020

Accelerate B2B Digital Transformation to Face Today’s Disruption

In the face of the COVID-19 crisis, manufacturing supply chains have been upended. There has been a host of new state and federal regulations. Customer and buyer behavior have been radically altered.

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BLOG - April 3, 2020

3 Options for Diversifying Direct-To-Consumer (D2C) Fulfillment

Amazon is a highly desirable partner for brands to market and sell products to consumers. When it comes to product search, 46.7% of consumers start their product searches on Amazon, according to a 2018 eMarketer survey.

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BLOG - March 31, 2020

What to Do If Amazon Has Marked Your Products 'Nonessential'

Amazon has stopped issuing purchase orders and is severely delaying shipments of “nonessential” products due to the ongoing COVID-19 pandemic. While most agree that Amazon is making the right decision to prioritize the fulfillment of essential products, there is ambiguity and confusion around what products are considered “essential.”

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BLOG - March 27, 2020

These 3 Ecommerce Trends Are Expanding Due to Social Distancing

As concerns about COVID-19 continue to rise and shoppers practice social distancing, many brands are concerned about the future. The current market has many relevant indicators that can help inform your brand's forecasts and digital strategy.

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