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How Tools & Hardware Brands Can Win the Sale By Publishing with a Purpose
Amid the shifts in buying behavior and product research, having a well-informed digital strategy is vital to brand survival.
Competition is fierce in the tools & hardware category. To engage the online shopper and win the sale, brands, retailers and distributors must work together to deliver world-class product experiences.
However, as retailers like Home Depot and Lowes modernize their services to keep up with the digital shopper, many brands are struggling to adapt and supply retailers with the product content needed to support new initiatives and convert customers.
In an upcoming webinar, two Salsify experts will explain how brands can stabilize a path to growth with their retailers by applying data-driven solutions to restore old, harmful content and keeping retailer best practices at the core of their digital strategy.
Sign up for this 30-minute webinar to learn:
Data Insights Manager, SalsifyAndrew is the manager of data insights and media relations at product experience management (PXM) platform provider Salsify. Andrew has analyzed data from thousands of brands, retailers and consumers and has authored nearly 50 Salsify public facing data reports on the online retail marketplace. Visit his LinkedIn profile here.
Senior Retail Manager, SalsifyLauren has been working in the e-commerce space for the past several years. Her previous experience at Fastenol, Profitero and Namogoo has made her a valuable asset to Retail team at Salsify. She partners with some of the largest brands and retailers, like Lowes and Home Depot, with special focus on their digital strategy. Visit her LinkedIn profile here.
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.