Principles to Growth: How to Augment Product Content to Empower Retailers and Enhance Customer Experiences

How Tools & Hardware Brands Can Win the Sale By Publishing with a Purpose

On-Demand Event:

Amid the shifts in buying behavior and product research, having a well-informed digital strategy is vital to brand survival. 


Competition is fierce in the tools & hardware category. To engage the online shopper and win the sale, brands, retailers and distributors must work together to deliver world-class product experiences.

However, as retailers like Home Depot and Lowes modernize their services to keep up with the digital shopper, many brands are struggling to adapt and supply retailers with the product content needed to support new initiatives and convert customers.

In an upcoming webinar, two Salsify experts will explain how brands can stabilize a path to growth with their retailers by applying data-driven solutions to restore old, harmful content and keeping retailer best practices at the core of their digital strategy.

Sign up for this 30-minute webinar to learn:

  • The key elements to high-converting tools and hardware product detail pages
  • How to increase speed to market across multiple channels with better control over your brand voice 
  • Best practices to become a better partner to your progressive retailers 

Featuring:

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Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Watch now!