How to Drive Sales with High-Quality PDP Content for Holiday 2020

Wednesday, August 19, 2pm ET

Product display pages (PDPs) must engage your shoppers to drive conversion online, but many brand manufacturers question which steps to take.

Join us for a webinar on August 19 to explore Target PDP best practices with the Target team. Learn how to optimize your scorecard and go above and beyond to give your customers the best online shopping experience on Target.

Build winning PDPs to connect with shoppers, stand out against your competition, and boost sales.

You'll take away:

  • Best practices for scorecard adherence and increased conversion;
  • How to create product content at scale with Salsify; and
  • A breakdown of how holidays, themes, and other considerations can help your brand.

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Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue Create and publish detailed product content that results in improved search performance and better product page conversion.
Expand Assortment Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Grow Market Share Get more products into market, with better content, faster than your competition.
Speed Time to Market Deliver accurate product content to market quickly and within the unique requirements of each sales channel.