
How CPG Companies Can Build Their Brand and Business with Google Shopping
With the number of annual searches in the trillions, Google is how many shoppers discover, research, and buy products. Learn the latest ways they are leveraging shopper insights, artificial intelligence, and product content to deliver the most relevant experiences to consumers at the right moment from anywhere in the world.
Puja Chokshi and Anand Vora of Google Shopping Partnerships will discuss how brands can compete on the next-generation of digital shopping experiences.
You will learn:
Featuring:
Puja Chokshi
Google Shopping Partnerships
Anand Vora
Google Shopping Partnerships
Rob Gonzalez
Co-Founder, Salsify
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.