Holiday Shopping Keyword Intelligence Report

Understand critical stats to inform your strategy this holiday season

Craft your best seasonal strategy, and better understand what your competitors may be doing differently.

In this first-of-its kind Salsify study, we analyze aggregate retail search and product detail page update activity, identifying important opportunities for your brand to excel this holiday season.

In this report, you will learn that:

  • Consumers aren't just searching more during the holiday season, they are also searching across a much wider variety of terms

  • Brands are taking a substantially more active role in their product content leading into the holiday season

  • Holiday terminology makes its way into product content during different months of the year

  • Retail search lengths and first-result click rates change little during the holidays

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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