Craft your best seasonal strategy, and better understand what your competitors may be doing differently.

In this first-of-its kind Salsify study, we analyze aggregate retail search and product detail page update activity, identifying important opportunities for your brand to excel this holiday season.

In this report, you will learn that:

• Consumers aren't just searching more during the holiday season, they are also searching across a much wider variety of terms

• Brands are taking a substantially more active role in their product content leading into the holiday season

• Holiday terminology makes its way into product content during different months of the year

• Retail search lengths and first-result click rates change little during the holidays