2018 Holiday Shopping Keyword Intelligence Report

In our second iteration of this Salsify study, we analyze aggregate retail search and product detail page update activity, identifying important opportunities for your brand to excel this holiday season.

Craft your best seasonal strategy and better understand what your competitors may be doing differently. These findings are highly valuable for any brand battling for market share on the digital shelf during the holidays and beyond.

Download the report to learn:

• Consumers aren't just searching more during the holiday season, they are also searching across a much wider variety of terms
• Brands are taking a substantially more active role in their product content leading into the holiday season
• Holiday terminology makes its way into product content during different months of the year
• Retail search lengths and first-result click rates change little during the holidays