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    Data report

    Report: The Winning Elements of Amazon Fashion Pages

    How Leading Clothing and Accessory Brands Build the Best Product Pages Online

    Apparel sales on ecommerce rose by 14% over the last year. Your biggest opportunity for sales growth is likely on Amazon. Understanding leading behaviors in the category can help you prioritize improvements and ultimately increase sales and grow market share.

    Product content matters. Our benchmark report found that regardless of the price point, product pages in the top 10% of sales rank had significantly more reviews and broader use of A+ content than low performers. This analysis is based on content attached to more than 89,000 product pages within the ‘Clothing, Shoes & Jewelry’ category live on Amazon.

    Download this report to:

    • Benchmark your own Amazon product content against the larger apparel landscape
    • Understand how top performers on Amazon use product content
    • Inform future content investments across your digital footprint for Amazon and beyond
     

    Salsify is the product experience management platform for thousands of brands and retailers worldwide.

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