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    Product page optimization

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Product Page Optimization
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    5 minute read

    What Is Enhanced Content and How Can It Boost Conversions?

    It’s never been more important to stand out on the digital shelf.
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    Product Page Optimization
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    6 minute read

    2020 Ecommerce Data: What Do Top-Performing Brands Do Differently?

    Ecommerce sales in the U.S. grew by a sizable 14.9% in 2019, according to the U.S. Department of Commerce, contributing to the over $600 billion generated by digital brands...
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    Product Page Optimization
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    7 minute read

    Product Detail Page Examples: Winning Sports and Outdoor Brands

    Standing out on the digital shelf for sports and outdoor brands starts with telling your product story. Brands that use enhanced content, also called rich media, A+ content,...
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    Product Page Optimization
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    5 minute read

    PDP Optimization: 3 Insights Metrics for Improving Content Quality

    To win market share, most brands understand that analytics will play an essential role in finding success on the digital shelf.
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    Product Page Optimization
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    16 minute read

    Category Breakdown: What Are the Top Brands Using Enhanced Content?

    Enhanced content, also known as rich media on Walmart, helps brands stand out on the digital shelf. Comparatively few brands actually deploy enhanced content, and those that...
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    Omnichannel Commerce Strategy
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    2 minute read

    Home Goods Brand Uses Insights for Triple-Digit Growth in 3 Months

    A midsize home goods provider that markets more than 70 well-known brands to over 30 retailers revamped its digital strategy in 2019 — resulting in a year-over-year sales...
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    Omnichannel Commerce Strategy
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    2 minute read

    VIDEO: How To Improve Your Product Page with Enhanced Content 101

    Enhanced content gives you freedom for brand expression, making your products stand out without the traditional constraints of content requirements and ownership. Salsify...
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    Product Page Optimization
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    10 minute read

    2020 Ecommerce Shopping Trends

    Brand manufacturers face a continually shifting landscape, but understanding how shopping behavior changes over time can help with navigating these changes.
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    Omnichannel Commerce Strategy
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    6 minute read

    Case Study: How Symmons Industries Cut Time To Market

    Manufacturers have shaped technological innovation and growth since the Industrial Revolution in the U.S. With the rise of the digital shelf, however, some well-established...
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