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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Salsify
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    5 minute read

    Why Selling Online Begins with Product Information Management

    The goal of your marketing or sales team is often to drive a product to market faster than the competition and present it in a way that converts browsers to buyers. It is no...
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    Salsify
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    4 minute read

    Feature Geek: A Chrome Extension for Content Quality Control

    As a technology company, we’re constantly looking for new problems to solve, and simpler ways to solve old problems. And we tend to geek out about some of our specific...
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    Salsify
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    5 minute read

    SEO for Product Descriptions

    It’s Cyber Monday. Consumers are doing a final rush of holiday shopping. Like most brands you have likely already identified your most important retail channels and spent the...
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    Salsify
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    9 minute read

    A Big Thank You to Our Customers

    Last week, we celebrated our first Salsify Customer Appreciation Day. We paired up to take time out of our work day to call our customers to thank them for working with us....
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    Salsify
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    2 minute read

    How Coca-Cola is thinking about CPG in e-commerce

    During a recent interview with CNBC, James Quincey, President and Chief Executive Officer of The Coca-Cola Company, shared some of his company’s ecommerce strategies and how...
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    Salsify
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    2 minute read

    Digital Branding on Google Shopping

    According to Google Shopping data, only 1 in 10 smartphone users are certain about the specific brand they want to buy when they first begin looking for information online....
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    Salsify
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    4 minute read

    5 Key Customer Loyalty Tips

    Brand manufacturers must seize the opportunity to manage consumer shopping experience. A focus on the consumer can drive improvements in brand trust, sales, and margins for...
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    Salsify
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    5 minute read

    Conversation with Global Merchandiser Marion Thomas

    In a recent conversation, Marion Thomas, whose most recent role is director of Global Site Merchandising at Wayfair, shared best practices for stronger supplier-retailer...
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    Omnichannel Commerce Strategy
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    3 minute read

    Three tips for improving search discoverability this holiday

    Your product cannot get bought if shoppers don't find them. Our recent Holiday Shopping Keyword Intelligence Report revealed that leading brands update their product content...
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