Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Brands on Amazon have a unique option for customizing listings with their own advertising. Amazon’s A+ Content program lets you create your own marketing content for individual SKUs. A+ Content is there to help drive greater engagement and conversions. If you’re a supplier looking to use A+ Content, here’s what you need to consider.
A+ Content is all below the fold -- you’ll need to scroll down to see it. Shoppers who are interested in learning more about your products will likely be looking there to see what additional details and information you provide. It’s another great chance for marketing. Suppliers shouldn’t waste this opportunity to improve the customer experience and give their products more visual appeal.
Here’s what types of content you can use on your page:
Of course, you don’t have to include every one of these categories, and not every category in this list may be appropriate for every product. That said, you do want this section to be filled with high-quality content that appeals to your market. This is something you’d want to invest effort in so it looks professional and attractive.
Amazon A+ Content can be basic or premium through Amazon Vendor Central. Basic is free and premium is paid. Sellers can also create A+ content, or Enhanced Brand Content for free through Amazon Seller Central.
With the right A+ Content, you can increase sales. You have more opportunities to tell your brand’s story and connect with customers. If your content resonates with shoppers, that translates directly to better sales performance and a better shopping experience for your customers.
To take advantage of this opportunity, you need to focus on quality. Use clear, high-quality images, copy, and other multimedia when you create your page. Pay attention to the visual and design elements you include and make sure it all accurately reflects your brand. Consider placing images of the product, packaging, how it’s used, and what it looks like in-hand or onsite with the customer. Use the content to tell a story of how appealing and relevant your product is.
For vendors, the reward is increased time spent by shoppers viewing your products, greater brand recall and familiarity, bigger transaction amounts, and greater engagement with your brand. A+ Content is all about shaping buyer behavior and brand perception. If it’s done well, your page will reflect well on you. Poorly-designed, badly-written A+ Content is a waste and can harm your sales.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.