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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Digital Shelf Insights
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    minute read

    How To Demonstrate High Returns From Digital Ad Spend

    Attention spans are shortening, and ad blockers are on the rise, which means it’s crucial for brands to know exactly where their money’s going.
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    Featured
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    2 minute read

    Salsify Publishes 2023 Equity, Diversity, and Inclusion (ED&I) Report [Download]

    Salsify published its third annual equity, diversity, and inclusion (ED&I) report, which dives into the company’s goals, strategy, progress, and future commitments.
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    Ecommerce Trends
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    minute read

    How To Capture the Early Bird Holiday Shopper

    Tweet, tweet! Just as the early bird rises before dawn to hunt for its proverbial worm, today’s holiday shoppers are on the prowl earlier than ever.
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    The Future of Commerce Is Now
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    minute read

    Upsetting the Apple Cart: How Economic Uncertainty Is Impacting Buying Behaviors

    In theory, sales economics is simple: Supply and demand regulate consumer spending.
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    Digital Shelf Insights
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    minute read

    What Is Retail Media, and How Does It Work?

    Today, online sales account for one of every five retail dollars spent, according to Digital Commerce 360. If brands want to cash in on this new retail landscape, they have...
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    Omnichannel Commerce Strategy
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    minute read

    Gen Z vs. Gen Alpha: What Do They Want From Brands?

    In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.
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    Ecommerce GTM Strategy
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    minute read

    How To Clean Up Digital Marketplaces of Gray Market Sellers

    Though not quite as epic a battle as Liam Neeson’s “The Grey” (man versus wilderness and wolf), the gray market presents an arduous challenge for brands already trying to eke...
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    The Future of Commerce Is Now
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    minute read

    Top Retail Loss Prevention Strategies for Online and In-Store

    If you’re like most people, losing your phone can be the final straw that turns a difficult week into a straight-up disaster. Heck, even the sting of losing a sock in the...
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    Ecommerce Marketing
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    minute read

    15 Email Marketing Types for Successful Ecommerce Campaigns

    Email marketing gives you the unique opportunity to land directly in shopper inboxes.
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