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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

BigCommerce CEO Shows Brands How to Future-Proof Business With D2C

According to some experts, brands are seeing anywhere from 30% to 75%-plus growth in direct-to-consumer (D2C) traffic over the past few months.

Build Your Brand and Drive Sales on Emerging Ecommerce Platforms

Ecommerce adoption has exploded recently, with analyses forecasting a near 20% growth in U.S. ecommerce sales by the end of 2020. This growth has also correlated with the...

How to Structure a Remote Ecommerce Team Amid COVID-19

The ongoing COVID-19 outbreak has forced teams across industries to work remotely, with many working from home for the first time. Between fluctuating retailer requirements,...

How to Meet New Consumer Demands With a Digital Shelf Refresh

The COVID-19 pandemic fundamentally altered how brands attract, engage, and sell to consumers — seemingly overnight. Gone are investments in almost all “physical” forms of...

Google, Facebook, and Instagram Make Big Social Commerce Changes

Last month, Google, Facebook, and Instagram announced substantial improvements to their shopping experiences. These improvements make it easier and more affordable for brands...

Omnichannel Commerce Strategy

Restart the Economy After COVID-19 by Showing It's Safe to Shop Again

Many grocery stores and other retailers providing essential goods have gone to great lengths to ensure safety within the parameters of their stores. But worldwide...

How to Increase Conversion With an Ecommerce SEO Strategy

Every minute, there are more than 4,000 items sold on Amazon by small and medium-sized businesses (SMBs), according to a 2019 Amazon report. Behind these purchases are...

Omnichannel Commerce Strategy

How Can ‘Non-Essential’ Brands Prepare for Demand After COVID-19?

The ongoing COVID-19 pandemic has ushered in drastic lifestyle changes for consumers, impacting how they shop and what they buy.

Best Buy Launches PDM With Salsify Direct Connection

Best Buy launched a product data management (PDM) platform to give vendors a single entry point for submitting both item and content data. This program replaces the PIM/CNET...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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