PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Digital transformation is critical for businesses, and it’s happening at a rate that’s faster than most people expected.
For some, this acceleration has come at a price — like failed projects — because change management wasn’t part of their overall strategy and individual projects.
To get the executive team to understand the importance of change management, you need to show the return on investment (ROI).
Let’s take a look at how you can calculate ROI for change management.
You need to understand the benefits of implementing your new commerce technology compared to the cost of implementing that technology.
To get started, let’s look at the typical approach to determining ROI, according to Calculator.net:
ROI = (Benefits of the Project - Project Costs) ÷ Project Costs
Hidden in this simple calculation is the ROI of change management itself. You need a way to show leadership the impact of not dealing with change management proactively.
Think back to your past projects that lacked a change management plan. What worked and what didn’t?
For example, if the project was implementing a new software solution that 50% of your employees switched to, how well did the transition go? How quickly or easily did your employees adopt the new system?
These experiences may sound familiar to you:
You can determine the ROI of change management with a little bit of reflection.
Usage and adoption are fundamental to digital transformation projects, especially projects that involve software that your employees use.
This is the case with digital commerce software. Employees use it daily to perform their jobs, whether creating product content, connecting and publishing content to different places on the digital shelf, or measuring your commerce program's performance.
To understand how to calculate the ROI of change management, you have to tweak the original ROI calculation, notes Prosci.
Think about the benefits of implementing your new digital commerce technology. Some benefits are dependent on adoption, others are independent.
For example, implementing a new payments system isn’t dependent on user adoption — it’s an underlying part of the commerce architecture that employees don’t see or directly use.
However, a new product experience management system that changes the way your team creates and manages content, and publishes content to digital channels, is dependent on employee adoption.
It’s these dependent benefits you want to look at, including things such as:
For benefits dependent on adoption and usage, ask yourself what the benefit would be in dollars if adoption and usage were zero?
If no one wanted to use your new product experience management system, or if it took them forever to figure out how to use it efficiently, your benefits would be much smaller than you expected.
To determine the ROI of change management (CMROI), you would include activities like regular communications and training that helps get employee buy-in from the start:
CMROI = Expected Benefits - Expected Benefits if adoption and usage = 0 ÷ Expected Benefits
Before you show this calculation to your executive team, you need to keep a few things in mind.
First, it’s essential that any technology you implement is the right technology, and it’s deployed correctly. If it’s not, there are a whole slew of potential challenges that could arise, some affecting employees directly.
Second, change management comes with its own set of costs that you need to identify and tie into your planning.
You need to account for:
So, when you look at the ROI of change management, you also look at the cost of implementing your change management plan to achieve that ROI.
The benefits of implementing a change management program as part of your digital transformation projects are clear.
Effective and proactive change management minimizes resistance to change and helps increase awareness of the need to change, as well as increases adoption and usage of the new technology.
The value of change management is critical to digital transformation, and well quantified when advocating for it using ROI.
Download this change management guide to get a step-by-step walkthrough of building an effective change management strategy for digital transformation in commerce.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.