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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

B2B Strategy Blueprint: How To Evolve Into a Digital-First Company

Discover how Dawn Foods, a 100-year-old, family-owned bakery ingredient manufacturer and distributor, pivoted to become a digital-first business-to-business (B2B) commerce...

Household Goods Brands

Essential Digital Shelf Best Practices From a Global Household Brand

After a global household brand leveraged Salsify to launch its first digital shelf team and drive innovation across its organization, we had the opportunity to catch up with...

How Salsify Workflow Helps Ecommerce Brands Improve Speed to Market

Improving speed to market is crucial to winning on the digital shelf. How you enrich or add new product content within your system of record can be a big part of those...

How Beauty Brands Manage Item Set Up Across the Digital Shelf

When shoppers buy beauty products online, they want detailed ingredient information and previous in-store experience with the product. Beauty brands compete to create the...

Ecommerce Strategy: Uncover the Full Revenue Impact of Retail Ad Spend

Marketing leaders want to know the full scope of the returns on their campaigns and strategies: What’s working? What’s the return on investment (ROI)? What needs adjusting?

Case Study: How Home Goods Brand Rotho Grew Its Amazon EU Footprint

Swiss home goods manufacturer Rotho needed an effective way to provide product listings and content to Amazon’s European sites. For more than 130 years, Rotho has been making...

Omnichannel Commerce Strategy

What Is the Future of Omnichannel Retail?

From mobile apps and your direct-to-consumer (D2C) website to marketplaces and brick-and-mortar retailers, customers interact with your brand via a range of omnichannel...

Expert Insights: How to Increase Amazon Performance Metrics With Improved Product Content

On Amazon, we find that the top search results capture 65% of the total clicks. Landing in the top results is crucial to winning on the digital shelf. Recently, Salsify set...

Ask the Experts: How to Build a Successful Global Digital Shelf Organization

Today's shopper is more omnichannel than ever before. Brand manufacturers using multiple go-to-market approaches for digital commerce will outperform non-commerce...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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