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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

The Digital Shelf vs. Ecommerce Explained

It's one of the most common questions in commerce: What’s the difference between the digital shelf vs. ecommerce? To answer this question, think about the last thing you...

5 B2B Digital Commerce Trends To Watch

As we reflected on 2020, we realized the year challenged, accelerated, and defied a lot of expectations we had for business-to-business or B2B trends.

Customer Voices

Michael McNulty of Cuisinart: How To Scale Your Digital Shelf With PXM

"We once thought Salsify would just be a data-management system, but it turned out to be so much more."— Michael McNultySenior Ecommerce Marketing Manager, Cuisinart When...

How a TikTok Ecommerce Strategy Can Help Your Brand Drive Billions of Views

Having a TikTok ecommerce strategy is a great way for brands to create a digital experience for consumers and advertise their products and services in a low-cost, organic way.

Omnichannel Commerce Strategy

What Is Omnichannel Marketing?

Omnichannel marketing is when brands communicate with consumers across the many channels available today using unified, targeted messages and imagery to create effortless,...

B2B Strategy Blueprint: How To Evolve Into a Digital-First Company

Discover how Dawn Foods, a 100-year-old, family-owned bakery ingredient manufacturer and distributor, pivoted to become a digital-first business-to-business (B2B) commerce...

Household Goods Brands

Essential Digital Shelf Best Practices From a Global Household Brand

After a global household brand leveraged Salsify to launch its first digital shelf team and drive innovation across its organization, we had the opportunity to catch up with...

How Salsify Workflow Helps Ecommerce Brands Improve Speed to Market

Improving speed to market is crucial to winning on the digital shelf. How you enrich or add new product content within your system of record can be a big part of those...

How Beauty Brands Manage Item Set Up Across the Digital Shelf

When shoppers buy beauty products online, they want detailed ingredient information and previous in-store experience with the product. Beauty brands compete to create the...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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