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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Salsify
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    5 minute read

    How To Use Ecommerce Analytics Insights To Optimize Product Content

    While most brand manufacturers understand the importance of continually optimizing product display pages (PDPs), many ecommerce teams lack visibility into the content health,...
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    Salsify
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    3 minute read

    DTC Strategy Playbook Series

    We are now in an era where D2C commerce — the channel that arguably offers the most opportunities to facilitate direct connections with consumers — needs to be considered by...
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    Omnichannel Commerce Strategy
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    5 minute read

    How to Use the Power of Emotion to Grow Your D2C Margins

    The idea of “being closer to your customer” is one of the most appealing aspects of the direct-to-consumer (D2C) model. By eliminating the middlemen, brand manufacturers...
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    Omnichannel Commerce Strategy
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    4 minute read

    Home Improvement Growth Kit: How To Capture More Digital Sales

    Over the course of a few short months, COVID-19 has dramatically accelerated the growth and adoption of ecommerce for the home improvement industry. With consumers spending...
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    Salsify
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    4 minute read

    Dawn Foods Shares B2B Tips for Accelerating Digital Transformation

    Dawn Foods, a global bakery manufacturer and ingredients supplier, celebrates its 100th anniversary in 2020. Over the last century, the Dawn Foods has adapted to meet...
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    Salsify
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    6 minute read

    How a D2C Ecommerce Model Can Help Build Customer Loyalty

    Warby Parker, Casper, Honest Company, and Billie. Digitally native vertical brands (DNVBs) like these are well-known for cutting out the retailer and successfully growing...
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    Salsify
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    2 minute read

    Amazon Clothing Search and Content Trends [INFOGRAPHIC]

    While improving your search ranking on Amazon is hard, Salsify and Teikametrics collaborated to give you insight into how you can better understand shopper search behavior....
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    Product Page Optimization
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    16 minute read

    Category Breakdown: What Are the Top Brands Using Enhanced Content?

    Enhanced content, also known as rich media on Walmart, helps brands stand out on the digital shelf. Comparatively few brands actually deploy enhanced content, and those that...
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    Salsify
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    8 minute read

    COVID-19 Impact on Amazon: Commerce Experts on How Brands Should Adapt

    It's tempting to take the impressive macro numbers in ecommerce growth over the past few months and use them as a guiding light for adjusting long-term commerce strategy. But...
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