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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    7 minute read

    2020 Data Insights: What DTC Upstart Brands Offer Legacy CPG Brands

    The number of channels consumers use to purchase from consumer packaged goods (CPG) brands seems endless. There are big-box retailers, warehouse clubs, local supermarkets,...
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    Omnichannel Commerce Strategy
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    5 minute read

    Expert Shows Brands How To Drive Sales With Ratings and Reviews

    One of the main reasons behind the early success of Amazon was its decision to make the voice of the customer front and center on product pages.
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    Omnichannel Commerce Strategy
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    7 minute read

    Expert Mike Moumoutjis Explains How Brands Become Shopper Favorites

    The digital landscape is increasingly fragmented and saturated. Hundreds (if not thousands) of products compete in the same category. Even if your brand is a market leader,...
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    Salsify
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    5 minute read

    Combat the 'Wild West' of Marketplaces With a Channel Strategy

    While the maxim “the customer is now in charge of their own journey” is certainly true, customers are not the only ones to whom brands have ceded control in recent years. The...
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    Salsify
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    6 minute read

    4 Reasons Why Online Toy Sales Continue to Expand

    Toy sales in the U.S. increased by 26% year-over-year in March, according to analytics firm NPD, with categories like jigsaw puzzles (up 228%), building sets (up 76%), and...
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    Omnichannel Commerce Strategy
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    6 minute read

    Ask Ecommerce Experts: Will COVID-19 Online Shopping Habits Remain?

    The only certainty within ecommerce right now: Consumers are buying online at an unprecedented rate. While the extent of impact for individual brands varies considerably...
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    Omnichannel Commerce Strategy
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    5 minute read

    How A/B Testing Can Help Drive Ecommerce Performance

    The pressure to be present on the ever-increasing number of digital channels has transformed commerce in recent years, but some brands are undertaking this journey somewhat...
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    Salsify
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    6 minute read

    Ecommerce Expert: How B2B Brands Can Accelerate the Move to Amazon

    The ongoing COVID-19 crisis has accelerated existing trends in ecommerce to an exponential degree, and the reliance on Amazon as a primary source of shopping is no different....
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    Omnichannel Commerce Strategy
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    5 minute read

    Why CPG Brands Must Leapfrog to Digital Transformation Amid COVID-19

    The ongoing COVID-19 crisis has wholly upended the channel mix strategy for consumer packaged goods (CPG) brands. Between empty grocery store shelves and shelter-in-place and...
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