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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

5 Legacy Brands Embracing the D2C Model

The COVID-19 pandemic has shifted more buying online. Legacy brands that relied solely on department stores and other third-party retailers to reach customers have faced...

How To Accommodate Buyer Behavior in a Changing COVID-19 Market

Consumer buyer behavior is continuously changing. What’s essential one day is no longer critical the next. And the ongoing COVID-19 pandemic is only making it harder for...

Omnichannel Commerce Strategy

How to Leverage the Voice of the Customer With Review Insights

You must monitor and respond efficiently to reviews to provide the transparency that gains consumers’ trust, protects your reputation, and helps you win on the digital shelf.

Salsify A+ Content Award Winner: September 2020

As consumers increasingly shop online, brands have to stand out on the digital shelf with A+ content, also known as enhanced content or rich media. Problems with product...

Salsify Announces Closing of $155 Million Series E Funding Round

We are incredibly excited to announce our closing of a $155 million Series E round of funding led by global growth-investment firm Warburg Pincus.

Omnichannel Commerce Strategy

How To Tackle Minimum Advertised Price (MAP) and Map Price Violations

When your products are listed below minimum advertised price (MAP), it impacts shoppers’ perception of the quality of your products, brand, and ultimately affects your bottom...

How COVID-19 Will Shape the 2020 Holiday Shopping Season

As the holiday shopping season moves closer, everyone in the industry has the same question: How will shopping habits change amid COVID-19?

Salsify's Industry-First Commerce Experience Management (CommerceXM) Platform

“By 2022, organizations using multiple go-to-market approaches for digital commerce will outperform non-commerce organizations by 30 percentage points in sales growth.” ...

Omnichannel Commerce Strategy

What Can Brands Learn From Amazon’s Strategy and Culture? 8 Tips for Success

“What can you take from a company like Amazon — that is so distinct in how they think about things, how they think about their culture, and how they build their strategies —...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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