Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Product Page Optimization

7 minute read

3 Tips on How To Create a Consistent Brand Experience Across Every Channel

A generation ago, shoppers had relatively few options when researching brands and products for purchase: They could peruse reviews at the library’s periodical desk, ask their...

Salsify

6 minute read

Sustainable Retail: 3 Practices To Start Implementing Today

Sustainability in retail has been put in the spotlight, with more and more consumers indicating that they prefer to buy eco-friendly products.

Omnichannel Commerce Strategy

7 minute read

Case Study: How Mars Food France Commits To Sustainable Retailing

In 2018, Mars Food France revised the product lines for two of its food brands, Ebly and Suzi Wan, and began investing in sustainable networks. These changes were implemented...

Salsify

5 minute read

3 Top Ecommerce Personalization Trends

Whenever a customer visits your product page, they’re telling you a story — what they click, when they bounce, how they search — it all reveals a tremendous amount about...

Salsify

6 minute read

What Is Ecommerce Personalization — And How Can It Benefit Your Business?

Ecommerce is undergoing exponential growth. Already on the rise pre-pandemic, the last two years have pushed this buying and selling approach into overdrive: Recent...

Omnichannel Commerce Strategy

6 minute read

What Are the Biggest Ecommerce Challenges for Brands and Retailers?

The traditional dynamic between brands and retailers has changed. Brands and retailers are struggling to keep up with today’s world of infinite shelf space and...

Salsify

8 minute read

Product Data Management Drivers of Digital Shelf Operational Excellence

Embarking upon a digital transformation as a legacy brand is a daunting task: It’s a new type of market, with new consumer expectations, economic forces, and distribution...

Salsify

6 minute read

Why Ecommerce Automation Is Essential for Digital Shelf Success

Automation is now an essential part of business operations. Most businesses say that the use of automation is now critical to meet customer expectations.

Product Page Optimization

6 minute read

How To Overcome the Top Challenges for Maintaining Brand Trust and Loyalty

Due to a variety of factors — from the ongoing impact of the pandemic to the rise in private-label offerings — brand trust and loyalty are harder to maintain than ever.In an...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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