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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

How to Build a Central Source of Truth for Your Brand

“We need a single source of truth!” is a rallying cry often heard throughout companies. Yet, the idea of “truth” can be abstract and elusive.

Customer Voices

Drew Lewis of SMNutrition: How We Scaled for Ecommerce and Doubled Gross Revenue

When I first came to SMNutrition in 2019, the company was run by a very small team. We had 35 products, and most of the ecommerce platforms we were working on did not even...

Product Page Optimization

2020 Ecommerce Data: What Do Top-Performing Brands Do Differently?

Ecommerce sales in the U.S. grew by a sizable 14.9% in 2019, according to the U.S. Department of Commerce, contributing to the over $600 billion generated by digital brands...

Social Commerce

The Social Commerce Crash Course Guide for Brands

Billions of people worldwide engage with social channels like TikTok, Facebook, Instagram, Pinterest, and others every single day. Your customers spend hours browsing through...

Customer Voices

Ecommerce Leader Heidi Ollhoff: How To Prioritize Continual Ecommerce Program Growth and Innovation

“Salsify is a significant time-saver. It lets me focus more on strategy instead of spreadsheets and filling out information.” — Heidi Ollhoff, Ecommerce Leader I love...

How Brands Use Virtual Photography, 3D, and AR To Boost Digital Sales

Think about all the engaging content we consume on a daily basis: We scroll through cleverly crafted TikToks on our phones, challenge ourselves through lifelike video games...

Here’s Why You Need a Digital Shelf Strategy

There are many of us who still harbor fond, nostalgic memories of the 1990s, but let’s be honest — would any of us want to shop that way again?

Customer Voices

Sean Donovan of MSA Safety: How We Took Control of Our Digital Shelf With Salsify

A consistent online presence makes a big difference in terms of how a brand is perceived and how successful its ecommerce efforts can be. Unfortunately, at MSA Safety, we...

Why Brands Must Win the Ecommerce Algorithm

It was in 1944 that British property magnate Lord Harold Samuel first coined what is now the most widely recognized adage about the real estate market: “There are three...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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