Amazon Insights: Breakdown of the Global Amazon Opportunity [Download]

Salsify publishes a new report that breaks down the global Amazon opportunity for brands — and offers tips for scaling operations, optimizing product content, and driving revenue.

For brands that want to compete in the global marketplace, Amazon provides an incredible opportunity to grow, scale, and reach millions of customers worldwide.

Consider these Amazon insights: In 2021, Amazon became the third-largest company in the world, according to Investopedia — and its global ecommerce sales are projected to reach $729.76 billion by the end of 2022, according to Insider Intelligence.

Amid fierce competition in the Amazon marketplace, there are several ways businesses can stand out to customers.

Amazon Insights and Opportunities for Brands

Amazon’s reach extends to more than 180 countries — with a network of more than 300 million active customers and 1.9 million global selling partners.

Brands that take advantage of Amazon’s extensive customer base, fulfillment technology, and tools like Brand Registry and Project Zero will be well-positioned to take on competitors globally. 

How Can You Stand Out on the Global Amazon Marketplace? 

Salsify has created “The Amazon Opportunity: Global Amazon Insights and Tips To Boost Product Discovery, Engagement, and Conversion” to help brands remain competitive on the platform.

The report offers a variety of Amazon insights, tools, and resources, including: 

• A guide to optimizing for search;
• A breakdown of how the Amazon algorithm works;
• Tips for creating A+ product content;
• Best practices for developing and executing a strong ecommerce strategy; and
• Insights into how to drive conversion rates.

Entering a new market can be intimidating, but learning how to make the most of Amazon’s offerings will help you capture the attention of customers worldwide.