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    9 Best Product Page Examples To Inspire You in 2023

    by: Lizzie Davey
    9 Best Product Page Examples To Inspire You in 2023

    A great product page has many parts: A short, detailed page title; high-quality images and video; detailed and accurate product descriptions; helpful customer reviews — and, most importantly, an engaging design to pull shoppers further along their buying journey.

    In a study by Think with Google, 85% of shoppers said product information and pictures are important to them when deciding which brand or retailer to buy from. 

    Here’s the thing: Product pages are under a lot of pressure. They mark the moment a consumer decides whether or not to add a product to their cart. So, if your product pages aren’t working hard enough, you might be leaving money (and customers) on the table.

    The new year (if not sooner) is your chance to stand out against competitors and show shoppers why they should buy your product.

    Here’s a list of great product page examples for some much-needed inspiration in 2023.

    Guide: 10 Essential Product Page Best Practices

    Download this Salsify guide for more product page inspiration from top brands.

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    1. Our Place Leverages Graphics to Highlight Critical Features

    Our Place’s product pages are a work of art. The brand colors are recognizable, and the high-quality pictures reflect the caliber of the product. But it’s the product graphics that really set this particular product page apart from the rest. It dissects the product and highlights the benefits and features of each individual component.  

    This graphic helps shoppers compare the item to similar pans while shining a spotlight on why you should choose this one and all its great features.

    product page examples from our place showing green always pan

    Image Source: Our Place

    Product Page Takeaway: Get Visual

    Instead of simply writing out the features and benefits of your products, show them in a visual format. 

    2. Maui Moisture Lets Shoppers Explore Other Products

    Maui’s Amazon product page examples feature all the must-have elements: Clear pictures, reviews, and videos all help shoppers decide if the product’s a good fit for them. 

    But, even if that particular product isn’t quite right, Maui helps consumers find something that is: The slider on the product page lets shoppers explore different products in the range, complete with their unique pros and cons. 

    In the study by Think with Google mentioned above, 88% of shoppers said that product selection and variety are important to them when choosing which brand to buy from. By showcasing more of the products in its range, Maui is much more likely to get a conversion on one product or another. 

    maui moisture product page examples from amazon screenshot showing comparison of products

    Image Source: Amazon

    Product Page Takeaway: Compare or Be Square

    Help shoppers choose the right product for them by creating comparison charts with other products in your range. 

    3. UNIKITOUT Uses Personality In Its Product Description

    There are more than 75 million product listings on Amazon, according to Gadget Review. That’s a lot of competition. Standing out requires a descriptive product title and a description that touches on customer pain points but still has a bit of personality.

    UNIKITOUT achieves all of this on its kitchen set product page. The product title goes into great detail, increasing its chances of showing up in the search results, while its product bullet points are punchy and personable. 

    unikitout screenshot product page examples from amazon showing bullet points
    Image Source: Amazon

    Product Page Takeaway: Bullet Points Shouldn’t Be Boring

    Jazz up your bullet points with punchy copy that taps into customer pain points. 

    4. Drunk Elephant Uses Interactive Elements to Engage Shoppers

    Drunk Elephant is a pro at interactive product pages — and is definitely one to peruse for some fabulous product page examples. As you scroll further down the product detail page for the Lala Retro Whipped Cream, you’re greeted with more and more useful content. There are also plenty of reviews and high-quality images of the product, as well as a step-by-step guide to using the product.

    drunk elephant screenshot product page examples with interactive information
    Image Source: Drunk Elephant

    Even better, there’s an interactive section that lets shoppers click to find out more about the sustainable ingredients used in the product.

    In an age where consumers are increasingly conscious about their carbon footprint and impact on the environment, this provides reassurance while creating a unique and fun way to get product information. 

    drunk elephant screenshot product page examples showing key ingredients in product

    Image Source: Drunk Elephant

    Product Page Takeaway: Make Your Information Interactive

    Take customers on a journey and include information that’s important to them, like ingredients or where your materials are sourced. 

    5. Welly Uses Illustrative Graphics to Reassure Shoppers

    Welly is well-known for its plucky copy, and its Bravery Bandages exhibit this perfectly and showcase some great images as well. Who would have thought you could build a compelling image gallery out of a pack of bandages?

    But think about it: Online shoppers can’t touch a product or see it in person before they buy, so they rely on visuals. Welly’s selection of high-quality pictures, including one showcasing the measurements of each bandage, leaves consumers in no doubt about what they’re buying. 

    welly screenshot product page examples showing visual of bandaid sizes

    Image Source: Welly

    Product Page Takeaway: Photo Quality and Quantity Matter

    Don’t be afraid of sharing too many photos and videos. Customers want to get a good picture (pun intended) of a product before they buy. 

    6. Keurig Lets Customers “Try Before They Buy”

    Keurig plays on the choose-your-own-adventure strategy on the product page for its Pod Coffee Maker. Consumers can click “Try It” on the first image and choose what they want to see the product do. This is a great way to showcase use cases and get shoppers to engage with the product. 

    screenshot keurig product page examples from walmart showing try before buy feature
    Image Source: Walmart

    Product Page Takeaway: Show Your Product in Action

    Highlight product use cases in an interactive way to engage shoppers and keep them on-site longer. 

    7. COOLIFE Incorporates UGC To Influence Purchase Decisions

    As noted by Eclipse, user-generated content (UGC) is 8.7 times more impactful in influencing purchases than influencer content, and 79% of people said UGC plays a huge role in their purchasing decisions.

    COOLIFE taps into this by sharing a library of customer-created videos on its Amazon product page for the Spinner Hardshell Suitcase. There are a number of unboxing videos and content showing the suitcase in action so shoppers can get a real feel for what it’ll be like in person. 

    COOLIFE screenshot on amazon product page examples showing hardshell suitcases from users

    Image Source: Amazon

    Product Page Takeaway: Have Users Help Users

    Incorporate UGC in the form of photos and videos to give shoppers the confidence to buy (and show your product in action). 

    8. Allbirds Uses Searchable Attributes to Help Shoppers Find What They’re Looking For

    As noted by Qualtrics, 91% of 18 to 34 year olds trust online reviews as much as personal recommendations. And, according to Salsify’s “Consumer Research 2022” report, 43% of shoppers in the U.S., 44% in the U.K., 40% in France, and 35% in Germany used reviews to determine what to purchase either online or in-store.

    Allbirds takes this research and runs with it, adding searchable attributes to its reviews so that shoppers can find like-minded shoppers. Reviewers are asked to share their size and what they use the product for so future buyers can get a better idea about whether it’s a good fit. 
    allbirds screenshot product page examples showing user reviews that can be filtered

    Image Source: Allbirds

    Product Page Takeaway: Attribute Filters Are Your Friend

    Elevate customer reviews with attributes so shoppers can find like-minded consumers and read only the most relevant reviews. 

    9. Oat Haus Shows Shoppers How to Enjoy Its Products

    Oat Haus’ branding is colorful and fun, so it's only natural its product pages reflect this. In addition to beautiful images and copy brimming with personality, the brand also includes a section that shows shoppers how to best enjoy the product. Providing delicious use cases sparks shoppers’ imaginations and pushes them toward a sale — very clever. 

    oat haus screenshot product page examples showing users how to best enjoy eating product

    Image Source: Oat Haus

    Product Page Takeaway: Inspire Potential Buyers

    Spark inspiration with imaginative use cases — get customers thinking about what it would be like to use your product. 

    Jazz Up Your Product Pages

    You, too, can have your product pages among the best of the best product page examples. After all, these pages are a crucial touchpoint in the customer journey. If they don’t have the right information (or enough of it), shoppers will go elsewhere.

    When reworking your product pages in 2023, consider what elements you need to stand out. Make sure to commit to beautiful images, videos, reviews, and relevant information that answers questions and tackles objections.

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    Guide: 10 Essential Product Page Best Practices

    Download Salsify’s free guide for more inspiration on how to jazz up your product pages and create engaging content that shoppers love.

    DOWNLOAD NOW

    Lizzie Davey