Case Study: IPG Beats 48-hour Deadline With the Salsify GDSN Data Pool

GDSN Data Pool

January 1, 2023

Intertape Polymer Group, which develops and manufactures tapes, films, and fabrics for aerospace, automotive, construction, marine, and other specialty markets, needed to list several in-store items with Walmart.

The problem? It lacked a Global Data Synchronization Network (GDSN) data pool — a critical requirement for Walmart’s in-store listings. Download our case study to learn how its team beat its 48-hour deadline to set up a GDSN data pool and list its products to Walmart.

Salsify Intertape Polymer Group Case Study

Tag(s): GDSN Data Pool

Written by: Salsify

Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf.

Why Shopper Interest in AI Shopping Assistants and Chatbots Is Growing — and How Brands Can Deliver Value

Artificial intelligence (AI) has made its mark in almost every industry — and ecommerce is no exception.

Artificial Intelligence

3 minute read

Beyond Keywords: How AI Is Transforming Product Discovery and Why Brands Must Adapt [DOWNLOAD]

Rob Gonzalez, chief strategy officer and innovation officer at Salsify, wrote a guide to help brand leaders position themselves for the future of artificial intelligence (AI)...

Artificial Intelligence

10 minute read

AI in Ecommerce: Why Your Brand.com Site Should Be Your AI Training Center

Every time a shopper searches for a product, clicks a recommendation, or chats with a virtual assistant, there’s a good chance artificial intelligence (AI) is working behind...

Subscribe to the Below the Fold Newsletter