Case Study: IPG Beats 48-hour Deadline With the Salsify GDSN Data Pool

GDSN Data Pool

January 1, 2023

Intertape Polymer Group, which develops and manufactures tapes, films, and fabrics for aerospace, automotive, construction, marine, and other specialty markets, needed to list several in-store items with Walmart.

The problem? It lacked a Global Data Synchronization Network (GDSN) data pool — a critical requirement for Walmart’s in-store listings. Download our case study to learn how its team beat its 48-hour deadline to set up a GDSN data pool and list its products to Walmart.

Salsify Intertape Polymer Group Case Study

Tag(s): GDSN Data Pool

Written by: Salsify

Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf.

Where Should the Ecommerce Team Sit Within a Company? Dorel Home and MikMak Break Down Winning Team Structure

Here’s a good question: When it comes to your organization, where does the ecommerce team belong?

Ecommerce Marketing

6 minute read

How To Analyze Past Performance and Complete a Marketing Audit for Retail Holidays and Ecommerce Events

Ah, retail holidays. When your team faces a frantic scramble to launch promos, blast emails, wrangle last-minute product pages — and then suddenly, it’s over. Boxes are...

Ecommerce Marketing

21 minute read

Eras of Innovation: 5 Ecommerce Marketing Strategies From Beyoncé and Taylor Swift’s Tours To Make Your Sales 'Flawless'

Whether you’re a BeyHive member or a Swiftie (or don’t identify with either), it’s undeniable that Beyoncé Knowles-Carter and Taylor Swift have made lasting impressions on...

Subscribe to the Below the Fold Newsletter