Case Study: IPG Beats 48-hour Deadline With the Salsify GDSN Data Pool

GDSN Data Pool

January 1, 2023

Written By: Salsify

Case Study: IPG Beats 48-hour Deadline With the Salsify GDSN Data Pool

Intertape Polymer Group, which develops and manufactures tapes, films, and fabrics for aerospace, automotive, construction, marine, and other specialty markets, needed to list several in-store items with Walmart.

The problem? It lacked a Global Data Synchronization Network (GDSN) data pool — a critical requirement for Walmart’s in-store listings. Download our case study to learn how its team beat its 48-hour deadline to set up a GDSN data pool and list its products to Walmart.

Salsify Intertape Polymer Group Case Study

Tag(s): GDSN Data Pool

Written by: Salsify

Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf.

5 Tips To Help Brands Reach Increasingly Budget-Conscious Shoppers

Shoppers aren’t spending like they used to, and it’s not because they don’t want to.

Consumer Research 2026

5 minute read

2026 Consumer Research Report Reveals AI Trust Gap, Gen Alpha Trends, and Product Preferences

Salsify publishes its 2026 consumer research report — a survey of nearly 3,000 respondents in the U.S., U.K., and Canada — spotlighting consumer behavior toward brands,...

Product Page Optimization

10 minute read

Why Do Shoppers Consider Images and Videos the Most Important Product Page Elements?

Shoppers’ brains weren’t designed to make purchasing decisions from a handful of pixelated thumbnails. But in 2026, a surprising number of customer journeys still expect...

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.