Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Over the past couple weeks, we’ve had several of our customers ask us a seemingly simple question: “who should own GDSN within my organization?” Given the logistics-centric origins of GDSN, it’s not surprising that it most typically lives within IT or Supply Chain, rather than in the eCommerce team. But GDSN is not limited to logistics data – it transmits image URLs and marketing feature bullets as easily as it can transmit weights and packaging hierarchy.
Realistically, it will be a long time – likely many years – before a critical mass of retailers will accept 100% of the rich content required for omnichannel item setup via GDSN. But we’re already seeing instances today where retailers can leverage some of the attributes, when submitted – for example, through Kroger’s Program Mercury. And since these Global Data Dictionary (GDD) attributes may ultimately flow through to customer-facing applications - like the product page on the website - it’s imperative that eCommerce teams at least understand how the data flows, and enact a proactive strategy to take full advantage of the opportunity. Tweet this!We’re seeing our most agile customers break down the problem by dividing up organizational responsibility as follows:
Ultimately there’s no single answer that’s right for every organization, but hopefully this overview will help you drive an internal discussion. If we can help or share other brands' case studies, please let us know. And we’d love to hear your own experiences in the comments below.