Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Ecommerce Trends

7 minute read

What's the Secret to a Top-Performing Media Mix?

Marketing in the digital age means having more media channel options than ever. There are traditional print and broadcast media outlets, plus social accounts, digital...

Ecommerce Technology

7 minute read

How Generative AI Is Reshaping Product Development

Imagine you’re on the hunt for a new shirt. You know you want something colorful, possibly with a fun pattern, but you haven’t liked the options at your local department...

Omnichannel Commerce Strategy

9 minute read

What Are the Differences Between Omnichannel Ecommerce vs. Multichannel Ecommerce?

From mobile, desktop, and social to brick-and-mortar stores, direct-to-consumer (DTC) websites, and third-party retailers, consumers have a wide range of options for how,...

Ecommerce Trends

11 minute read

How To Demonstrate High Returns From Digital Ad Spend

Attention spans are shortening, and ad blockers are on the rise, which means it’s crucial for brands to know exactly where their money’s going.

Salsify News

2 minute read

Salsify Publishes 2023 Equity, Diversity, and Inclusion (ED&I) Report [Download]

Salsify published its third annual equity, diversity, and inclusion (ED&I) report, which dives into the company’s goals, strategy, progress, and future commitments.

Salsify

6 minute read

How To Capture the Early Bird Holiday Shopper

Tweet, tweet! Just as the early bird rises before dawn to hunt for its proverbial worm, today’s holiday shoppers are on the prowl earlier than ever.

Ecommerce Trends

6 minute read

Upsetting the Apple Cart: How Economic Uncertainty Is Impacting Buying Behaviors

In theory, sales economics is simple: Supply and demand regulate consumer spending.

Ecommerce Marketing

9 minute read

What Is Retail Media, and How Does It Work?

Today, online sales account for one of every five retail dollars spent, according to Digital Commerce 360. If brands want to cash in on this new retail landscape, they have...

Omnichannel Commerce Strategy

11 minute read

Gen Z vs. Gen Alpha Shopping Habits: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Most Popular

View all Posts

Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.