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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

Consumer Trend Forecasting: What To Expect in 2023

Trend forecasting is an art form that requires analyzing what’s already happened to predict what’s next. Future consumer trends beget much speculation every year — and for...

Customer Voices

Tom Chattaway of Lifetime Brands Europe: Expand With Centralized Data

At Lifetime Brands Europe, we have about 7,000 products total — and nearly 4,500 active products, sold across 70 regions — but we had no central hub to help us stay organized.

Product Page Optimization

Winning Examples of Product Descriptions and How To Write Them

A good product description will draw shoppers in, but an excellent product description will convert them to purchase.

Ecommerce Marketing

Are You Product Catfishing? Why Your Ecommerce Marketing Strategy Must Include Consistent Content

Hook, line, and sinker. Are your ecommerce marketing efforts grabbing the attention of consumers and luring them to shop your digital shelf? It might not be for the right...

Furniture and Home Goods Brands

Top Home Furniture Trends And How Brands Can Keep Up

Living spaces have been seeing a lot more living (and working, and working out, and so on). According to Home Advisor’s “State of Home Spending 2020” report, 70% of...

Product Page Optimization

3 Home and Garden Brands Winning With Enhanced Content

Leading home and garden brands understand the importance of enhanced content. Utilizing its capabilities can aid in product search and discovery and increase product page...

Product Page Optimization

Consumers Want Store Brand Products — Here’s How to Do It Well (With Examples)

Store brands, otherwise known as private labels, are having their moment this year. With inflation and economic uncertainty putting pressure on shoppers, they have good...

Product Page Optimization

Website Merchandising: What Is It and How Do I Manage It?

There’s no comparison between looking at a product on a screen and exploring it in real life.

Home Improvement Brands

Sonesh Shah of Bosch: The Changing Home Improvement Buying Journey

The home improvement industry, which is traditionally entrenched in the brick-and-mortar tradition, experienced huge digital channel gains in the last year.

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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