Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Omnichannel Commerce Strategy

14 minute read

What Is User-Generated Content (UGC)? Plus 3 Winning Examples of UGC

Brands can create beautiful content featuring well-lit product photos and dazzling descriptions, but it’s not always enough to win consumers’ hearts.

Ecommerce Trends

13 minute read

How To Use Marketing Psychology To Support the Buying Journey

What you purchase throughout your week — a craft coffee, deodorant, a pet toy, whatever — are more than just items.

Salsify

5 minute read

How To Drive Growth With CRM in Ecommerce

If you work in ecommerce, you know that one bad customer experience can spread like wildfire. The customer who had the bad experience could tell a dozen people about it....

Omnichannel Commerce Strategy

8 minute read

What Is a Director of Ecommerce?

If you currently work in marketing but are looking to make your next move, two positions likely on your radar are director of ecommerce and ecommerce marketing manager.Learn...

Salsify

6 minute read

Boosting Average Order Value (AOV): Why Will Shoppers Pay More?

The math is simple.

Ecommerce Marketing

14 minute read

How To Conduct a Competitive Analysis in Ecommerce

Competition is healthy, but you have to know what your competitors are doing in order to compete. In ecommerce, the stakes are constantly changing. New brands and retailers...

Product Page Optimization

6 minute read

Elevating Ecommerce User Experience (UX) for Global Brands and Retailers

Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes,...

Salsify

9 minute read

Digital Marketing for Ecommerce: The Secret to Increased Visibility and Sales

The internet and ecommerce have fundamentally changed how most people shop, and digital marketing for ecommerce continues to evolve.

Omnichannel Commerce Strategy

6 minute read

Social Commerce Benefits for Businesses

Expanding your pool of prospects is one way to gain market share and grow sales. With social commerce, also known as social shopping, the size of the pool is unprecedented —...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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