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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Product Page Optimization

Website Merchandising: What Is It and How Do I Manage It?

There’s no comparison between looking at a product on a screen and exploring it in real life.

Home Improvement Brands

Sonesh Shah of Bosch: The Changing Home Improvement Buying Journey

The home improvement industry, which is traditionally entrenched in the brick-and-mortar tradition, experienced huge digital channel gains in the last year.

Product Page Optimization

Winning Product Page Examples: Household and Brands

Different retailers call enhanced content by different names: Amazon calls it A+ content, and Walmart calls it rich content.

Omnichannel Commerce Strategy

Live Stream Shopping and Shoppable Video: Here’s What Shoppers Want

The average consumer attention span is now shorter, which means consumers will quickly move on to the next experience if they aren’t engaged.

Ventana Research Names Salsify an 'Exemplary' Vendor in Product Experience Management (PXM)

Salsify was placed in the highest-ranking “Exemplary” vendor category in the first-ever PXM value index report from Ventana Research.

Ecommerce Growth: How To Build a Revenue Growth Strategy

Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the...

Product Page Optimization

Managing the Customer Experience: Leverage Customer Experience Data

Consumers have no shortage of highly personalized, exclusive, and convenient shopping experiences — both in-person and online.

What Amazon Shopping Trends Can Teach Us About Ecommerce

Just as the vast biodiversity of the Amazon rainforest can often serve as a microcosm of the planet’s broader ecology, the sheer scale of Amazon.com’s operation can also...

Household Goods Brands

How To Accelerate Time to Market on Top Grocery Channels

The increase in demand for consumer packaged goods in the last several years has exposed weaknesses in the go-to-market process for brands.

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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