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When you hear the words computer-generated imagery- or the acronym CGI - you probably think about "Jurassic World" and "Gravity" or Gollum and Smaug. You should also think about IKEA.
IKEA is the Lucasfilm of product brands when it comes to CGI.
Last year, CGSociety's Kirsty Parkin wrote about IKEA's rapid adoption of computer-generated product imagery. The famous Swedish brand's Martin Enthed, an IT manager at IKEA Communications, explained to Parkin that the company uses CGI for as much as 75 percent of its product imagery.
More businesses take advantage of CG product imagery than you probably realize. Even if your brand isn't using CGI specifically for product content, it is digitally improving or manipulating photographs with some type of product - Keyshot being just one example. And, to be honest, it makes complete sense.
99 problems but product imagery ain't one
CGI product imagery is:
Embracing the future one image at a time
CG product imagery has many other advantages over traditional photography, and by going CGI now, brands will be able to better optimize their products for the digital shelf with the technology for years to come.
Every day Internet retailers ask for more product content, attributes and accurate images. Consumers have expressed their interest in highly interactive product imagery for years now. And, in the age of augmented-reality shopping, brands will be able to show consumers what their products look like on screen and virtually - a point highlighted in a recent Forbes article about Amazon's foray into AR.
As a change leader when it comes to eCommerce at your brand, you know that capitalizing on tomorrow's trends requires capable tech stacks, informed employees and a series of procedures to be put in place today. So, why not have the processes down for that now?
I'm a co-founder and VP at Salsify. Love to hear from you - on the Twitter @gonzofy.
Rob is a co-founder at Salsify. He built the go-to-market team at Salsify from the ground up. Previously he ran inbound marketing and product management for Cambridge Semantics, another Boston-area startup. He loves ideas.
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