Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
The Takeaway: Check out our new infographic highlighting what types of product content drive conversions.
If brands want to succeed in the age of distributed commerce, they must be able to give consumers what they want, when they want and in the manner that they demand it. If they don't, the consequences are simple: Shoppers will go somewhere else to find it.
But what do consumer want? We asked them, and the responses were pretty unanimous: Customers want product content. Brands need a centralized place to manage that content, either a traditional PIM system, or modern product experience management platform.
Shoppers will only buy items if they are certain they are making an informed purchase decision, and 94 percent of these customers will stop shopping or search for another site if they can't find the product content they need to do so.
This is why accurate, consistent and detailed product content is so important. In fact, consumers said it themselves: Eighty-eight percent of shoppers told us that product content plays an "extremely" or "very important" role in their purchase decision.
And when it comes to the types of product content that get consumers to click "Buy," it's all about the "Lucky 3s."
Shoppers want to see at least three product images, according to 66 percent of our survey respondents. Those product images should simply display the item in front of a plain background and for other, more interactive products, consumers want to see them in action. Seventy-five percent said they prefer those two forms of product imagery over user-generated photos. (For more insight into product imagery best practices, check out this blog post.)
Shoppers want to read at least three reviews. Eighty-two percent indicated as such, while 87 percent of survey respondents pointed to any product reviews at all as a key factor in their purchase decisions.
Shoppers have three main complaints related to a lack of product information. We asked survey respondents what their biggest online shopping pet peeves were, and they replied:
For more information on how to crack the consumer code and drive conversions with product content, check out the infographic below and download our ebook.