PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Takeaway: This year’s Amazon Prime Day resulted in important lessons about shopping behavior and the modern retail space. The event grew by more than 60% over last year. You are going to want to bookmark this recap to build and bolster strategies for next year.
Even after our own projections, we were still blown away by Amazon Prime Day 2017 and its ever-growing numbers.
KEY STATS
QUOTES
TAKEAWAYS
Flash sales and the gamified shopping experience are sticking around
For a while, many experts declared flash sales dead, due to overuse. With Prime Day’s sell-through charts below each product thumbnail, the countdown clocks, one-click purchase buttons, and the part disjointed, part curated hunting and pecking mode of shopping, Amazon reaffirmed flash-sale relevance on July 11. In other words, the shopping experience is fast, and will only increase in speed. Beyond a thrilling discount, consumers were looking for complete details, images, and reviews to confirm their purchase decision before checking out.
Voice shopping is bigger than ever
Shopping by voice commerce (v-commerce), technology pioneered by Amazon and reinforced on their Prime Day, made ordering easier, with over 70% of Alexa owners having a Prime account. Consumers have adopted this new shopping method quickly, enticing sales of and sales with their own technology by starting Prime Day access via Alexa two hours earlier than all other access. The ability to research, search results, and order by command, reinforces the need for clearly written product details, complete with specs – especially when it comes to consumer packaged goods. Chain Store Age reported, “Nearly 70% of the Alexa-only Prime Day deals were for CPG products. These ranged from candy to home consumables, such as paper towels and toilet paper.”
HUGE opportunities for small businesses still exist
More than 40% of all 2017 Lightning Deals were products sold by small retailers, a 50% increase from 2016. This resulted in over 20 million products sold by small businesses, with the requirements being at least a 20% discount on products and the use of Amazon fulfillment methods. What does this mean? In spite of Amazon’s vastness, there is still room for the little guys, who should be as prepared with product content, images, and reviews just like the rest of the bigger names.
We wish much success to all who sold on Amazon Prime Day. How did your product content stack up? Check out our product grader to see if improving your content could have resulted in higher sales.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.