Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Takeaway: This year’s Amazon Prime Day resulted in important lessons about shopping behavior and the modern retail space. The event grew by more than 60% over last year. You are going to want to bookmark this recap to build and bolster strategies for next year.
Even after our own projections, we were still blown away by Amazon Prime Day 2017 and its ever-growing numbers.
KEY STATS
QUOTES
TAKEAWAYS
Flash sales and the gamified shopping experience are sticking around
For a while, many experts declared flash sales dead, due to overuse. With Prime Day’s sell-through charts below each product thumbnail, the countdown clocks, one-click purchase buttons, and the part disjointed, part curated hunting and pecking mode of shopping, Amazon reaffirmed flash-sale relevance on July 11. In other words, the shopping experience is fast, and will only increase in speed. Beyond a thrilling discount, consumers were looking for complete details, images, and reviews to confirm their purchase decision before checking out.
Voice shopping is bigger than ever
Shopping by voice commerce (v-commerce), technology pioneered by Amazon and reinforced on their Prime Day, made ordering easier, with over 70% of Alexa owners having a Prime account. Consumers have adopted this new shopping method quickly, enticing sales of and sales with their own technology by starting Prime Day access via Alexa two hours earlier than all other access. The ability to research, search results, and order by command, reinforces the need for clearly written product details, complete with specs – especially when it comes to consumer packaged goods. Chain Store Age reported, “Nearly 70% of the Alexa-only Prime Day deals were for CPG products. These ranged from candy to home consumables, such as paper towels and toilet paper.”
HUGE opportunities for small businesses still exist
More than 40% of all 2017 Lightning Deals were products sold by small retailers, a 50% increase from 2016. This resulted in over 20 million products sold by small businesses, with the requirements being at least a 20% discount on products and the use of Amazon fulfillment methods. What does this mean? In spite of Amazon’s vastness, there is still room for the little guys, who should be as prepared with product content, images, and reviews just like the rest of the bigger names.
We wish much success to all who sold on Amazon Prime Day. How did your product content stack up? Check out our product grader to see if improving your content could have resulted in higher sales.