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The total value of retail media spend is difficult for many executives to calculate because of its cross-functional nature. Retailer ad investment often sits between marketing and sales organizations. Without the true answer, brands underinvest in retailer ad spend and sacrifice growth across both online and offline channels.

Molly Schonthal and Chris Perry of the Digital Shelf Institute provide a framework generated through insights from dozens of digital shelf executives at large brands. Learn how factors including online and offline sales revenue and partner and media value can impact spend prioritization. This study, and its associated calculator, will offer you a new and more comprehensive way to look at the full revenue impact of the digital shelf.

The Full Revenue Impact of Retailer Ad Platforms