Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
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The total value of retail media spend is difficult for many executives to calculate because of its cross-functional nature. Retailer ad investment often sits between marketing and sales organizations. Without the true answer, brands underinvest in retailer ad spend and sacrifice growth across both online and offline channels.
Molly Schonthal and Chris Perry of the Digital Shelf Institute provide a framework generated through insights from dozens of digital shelf executives at large brands. Learn how factors including online and offline sales revenue and partner and media value can impact spend prioritization. This study, and its associated calculator, will offer you a new and more comprehensive way to look at the full revenue impact of the digital shelf.