Establish KPIs & Measure the Value of Your Digital Shelf

The digital shelf is full of valuable channels to increase your revenue and brand awareness. But to understand the full value, organizations must actively measure the KPI metrics associated with the digital shelf. If you’re not able to measure the digital shelf’s impacts, you probably don’t understand what you are trying to achieve. 

In this webinar, Lauren Livak, Director of the Digital Shelf Institute, and Whitney Young, Director of Ecommerce at Energizer discuss the critical KPIs of the digital shelf and why it’s imperative to measure your successes in your ecommerce strategy.