Working Together Through Workflows Part I: Building Workflows to Drive Collaboration


Creating best in class digital product experiences is a team effort that requires coordination across multiple departments. With many companies shifting to home-based work, brands are now faced with the challenge of remotely managing highly cross-functional processes like new product introduction and marketing content development. 

In this webinar, Product Manager Todd Buffum and Customer Trainer Mikey DiPietro will discuss how you can leverage workflows to help your team efficiently collaborate and communicate - whether working together in person or remotely.

This session covers:

  • An introduction to workflows, covering common questions like: What can workflow do? How do brands use workflow?
  • Guidance on how to think strategically about translating your internal processes into workflows
  • A step-by-step demonstration of how to set up a content approval workflow

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Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue Create and publish detailed product content that results in improved search performance and better product page conversion.
Expand Assortment Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Grow Market Share Get more products into market, with better content, faster than your competition.
Speed Time to Market Deliver accurate product content to market quickly and within the unique requirements of each sales channel.