From Completeness to Quality: A Look at How Walmart is Changing their Digital Content Expectations

Thursday, April 9 at 3:30 PM ET

As part of its omnichannel strategy, Walmart is putting a renewed focus on product content with ambitious goals to expand its product catalog and improve content quality in 2020. Join us for this educational session where the Walmart Content Acquisition Team will clarify their content expectations today, preview their go-forward content initiatives and explain what these new initiatives mean for your team.

*If you can’t make it to this session, you can still register and we’ll send you a recording of the webinar.

This session covers:

  • Walmart’s current content requirements for suppliers
  • Walmart’s goal to shift its focus from content completeness to content quality
  • Upcoming initiatives designed to improve content quality across product categories

Register Now

Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue Create and publish detailed product content that results in improved search performance and better product page conversion.
Expand Assortment Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Grow Market Share Get more products into market, with better content, faster than your competition.
Speed Time to Market Deliver accurate product content to market quickly and within the unique requirements of each sales channel.