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Product Experience Management

Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.

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Product Information Management

Manage your product information and optimize it for success across every channel, without sacrificing security or control.

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Digital Asset Management

Deliver above-the-fold and below-the-fold rich content that expresses the value of your brand and improves conversion.

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Product Content Syndication

Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.

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Global Data Synchronization Network

Manage and syndicate all your product data, both operational data and marketing content, in one platform.

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Enhanced Product Content

Create and send below-the-fold product details to your key retailers, quickly and at scale across your product catalog.

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Chat

Reach shoppers on retailers product pages at the point of purchase

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Social Commerce

Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.

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Insights

Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.

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Architecture

A flexible, agile, and rapidly adaptable system that allows brands to manage complexity and overcome organizational barriers.

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Modern Platform

A secure cloud-based, multi-tenant software-as-a-service that enables dynamic scaling and rapid deployments.

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Customer Success

A partner to support your business goals, increase adoption across your team, and help you achieve success faster.

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About Us

A company dedicated to your success and built to empower brands to win on the digital shelf.

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Content

Explore our library of resources to grow your business across the digital shelf.

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Support

Reach our experts to get the answers and help you need.

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On-Demand Webinar

Executive POV: What Legacy Brands Can Learn From DNVBs

Established legacy brands have much to learn from digitally native vertical brands (DNVBs) — especially as these direct-to-consumer (D2C) companies prioritize innovation and agility, further increasing competition across categories.

Byron Kerr has worked on both sides of the digital commerce aisle: As the former head of ecommerce at DNVB Tuft & Needle, he oversaw the bedding brand's scrappy and agile approach. At his current role at global bedding giant Serta Simmons Bedding, he now drives digital transformation at scale to compete with DNVBs like Tuft & Needle.

Kerr shares his insights on organizational transformation to help you optimize your D2C strategy, as well as his big wins and lessons learned from working both sides of the digital commerce aisle.

Here's what you'll take away from this webinar:

  • How to build the business case for a D2C strategy
  • Why an iterative test-and-learn mindset is essential for D2C success
  • How to embed a D2C mindset throughout a traditionally retail-centric organization
  • Why "customer obsession" must inform every aspect of your D2C strategy
  • How to choose a marketplace versus a branded site or marketplace and branded site approach
  • How to develop the people and skillsets needed to succeed

Watch Now

Featuring:

Byron Kerr

Director of eRetail

Serta Simmons Bedding

Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Increase Revenue Create and publish detailed product content that results in improved search performance and better product page conversion.
Expand Assortment Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Grow Market Share Get more products into market, with better content, faster than your competition.
Speed Time to Market Deliver accurate product content to market quickly and within the unique requirements of each sales channel.