COVID 19 - Accelerating Digital Trends

The status quo has been upended. History has shown these moments in time accelerate shifts that are already under way in society. What might have taken 10-15 years might now take 5. Your strategies should adjust to adapt to the rapidly changing role of digital experiences in our society and particularly in retail and brand manufacturing. In this video, Rob Gonzalez, co-founder of Salsify and founding member of the DSI, compiles signals from market data, consumer behavior, and brand manufacturer execs to offer a view of how durable this shift towards digital will be, and how leaders in retails, brands, and the ecosystem that supports them should accelerate their digital commerce strategies.