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eBook: 2017 Consumer Research Report Cracking the Code

New Research Identifies How Much Product Content Influences Sales

Consumer Research Report

Today’s consumer is a digital consumer - and they are shopping and buying when, where, and how they want. Understanding their shopping experiences online is critical to creating experiences that will lead them to click “Buy”.

So we asked more than a thousand online shoppers about what impacts their decisions when they shop and buy online. The answers provide clear direction for retailers and brands trying to provide digital consumers the right information, at the right time, to win in the endless aisle.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

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