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Case Study: How Dorel Juvenile Built a Scalable Approach to Ecommerce

The global leader in baby safety products improved sales efficiency with a centralized, accessible source of product content

Walmart Dr Pepper Salsify

"We built a new process for creating the assets needed to launch a product to a brand website as quickly as possible" - Nora Duclos, Global Ecommerce Digital Technology Manager, Dorel Juvenile

With a diverse set of globally known brands including Safety 1st, Maxi-Cosi, and Cosco, Dorel Juvenile needed a faster way to power its global network of brand sites with accurate product content, arm its salesforce with the latest digital assets and meet the ever-changing information requirements of retailers like Walmart, eBay, and Amazon. 

Learn more about the step-by-step approach that led the Dorel Juvenile team to a more streamlined go-to-market approach to ecommerce:

  • Consolidate existing product content into a reliable, flexible platform that is accessible to stakeholders across the right departments.

  • Syndicate product content to all retailers.  Dorel Juvenile uses Salsify’s Readiness Reports to confirm the product data is ready to fit each retailer’s specifications before sending.

  • Empower sales teams with product catalogs. Dorel Juvenile automatically populates specific interactive product catalogs so sales teams have access to the latest product information and images based on a centralized record using Salsify’s Digital Catalog feature.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify empowers brand manufacturers to deliver the product experience consumers demand anywhere they choose to shop online. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf.