Omnichannel commerce strategy

Omnichannel Commerce Strategy

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7 minute read

Case Study: How Mars Food France Commits To Sustainable Retailing

In 2018, Mars Food France revised the product lines for two of its food brands, Ebly and Suzi Wan, and began investing in sustainable networks. These changes were implemented...

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Omnichannel Commerce Strategy

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6 minute read

What Are the Biggest Ecommerce Challenges for Brands and Retailers?

The traditional dynamic between brands and retailers has changed. Brands and retailers are struggling to keep up with today’s world of infinite shelf space and...

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Omnichannel Commerce Strategy

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2 minute read

Salsify's Ecommerce Report Helps Break Down Barriers for Brands and Retailers [Download]

Salsify launches a brand and retailer road map for successfully navigating the continually shifting commerce landscape. Salsify published a new report today, “Breaking Down...

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Omnichannel Commerce Strategy

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6 minute read

6 Essential Digital Product Metrics for Ecommerce Success

Key performance indicators (KPIs) are essential for brand manufacturers to gauge both successes and failures. While it's tempting for brands to report on every KPI they...

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Omnichannel Commerce Strategy

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7 minute read

Why High-Converting Product Pages Are More Important Than Ever

A product page (or product detail page) displays information about a product that helps consumers understand what it is and why they should buy it.

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Omnichannel Commerce Strategy

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6 minute read

Digital Shopping Options: What’s Next for Pickup and Delivery?

Pickup or delivery? What about a mix of both digital shopping options?

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Omnichannel Commerce Strategy

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6 minute read

The Evolving Omnichannel Customer Experience — And How To Adapt

Shopping experiences no longer stop and end in a brick-and-mortar store; today’s buying journey involves a multitude of touch points where consumers interact with a brand or...

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Omnichannel Commerce Strategy

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6 minute read

How To Build a Better Customer Experience: Omnichannel

Almost every aspect of our lives — from how we socialize, to how we work, to how we schedule doctor’s appointments — has become omnichannel. We can transition from digital...

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Omnichannel Commerce Strategy

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5 minute read

The New ‘New Normal’: Post-Pandemic Shopping Trends and Behaviors

Since the onset of the COVID-19 pandemic, there’s been an unprecedented surge in ecommerce, coupled with several changes in consumers’ shopping behaviors.

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