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Omnichannel commerce strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

6 Essential Digital Product Performance Metrics for Ecommerce Success

Key performance indicators (KPIs) are essential for brand manufacturers to gauge both successes and failures. While it's tempting for brands to report on every KPI they...

Omnichannel Commerce Strategy

Why High-Converting Product Pages Are More Important Than Ever

A product page (or product detail page) displays information about a product that helps consumers understand what it is and why they should buy it.

Omnichannel Commerce Strategy

Digital Shopping Options: What’s Next for Pickup and Delivery?

Pickup or delivery? What about a mix of both digital shopping options?

Omnichannel Commerce Strategy

The Evolving Omnichannel Customer Experience — And How To Adapt

Shopping experiences no longer stop and end in a brick-and-mortar store; today’s buying journey involves a multitude of touch points where consumers interact with a brand or...

Omnichannel Commerce Strategy

How To Build a Better Customer Experience: Omnichannel

Almost every aspect of our lives — from how we socialize, to how we work, to how we schedule doctor’s appointments — has become omnichannel. We can transition from digital...

Omnichannel Commerce Strategy

The New ‘New Normal’: Post-Pandemic Shopping Trends and Behaviors

Since the onset of the COVID-19 pandemic, there’s been an unprecedented surge in ecommerce, coupled with several changes in consumers’ shopping behaviors.

Omnichannel Commerce Strategy

Holiday Shopping Results Reveal What’s Next for Ecommerce [Download]

Consumers started the 2021 holiday shopping season with new expectations. Shoppers around the world have been forced to evolve and adopt new buying behaviors at unprecedented...

Omnichannel Commerce Strategy

What Is Brand Trust? (And How To Build It)

Brand trust increasingly influences modern consumers’ buying decisions. Edelman’s “Trust Barometer Special Report: Brand Trust in 2020” uncovered that trust in a brand is...

Omnichannel Commerce Strategy

5 Steps to Build an Omnichannel Seamless Shopping Experience

Modern consumers are shopping across channels at their convenience, any time, and anywhere. They’re using multiple sources to research product information, such as in-store...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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