PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Omnichannel commerce is no longer the exception — it’s the expectation.
An excellent omnichannel strategy has multiple channels working in concert to deliver an ideal customer experience — but friction can occur without proper implementation.
Here are three ways to optimize your omnichannel commerce strategy, target potential pitfalls, and streamline the consumer experience.
According to Retail Dive, customers now expect an omnichannel experience, and brands that embrace a mature omnichannel strategy report a 47% higher net promoter score (NPS).
Customers are opting for digital information channels even while in-store. For example, Salsify’s “Consumer Research 2022” report found that 36% of U.S. customers use their phones to look up products while they’re shopping in-store.
Omnichannel is also critical for brand awareness. While quality websites and effective email marketing campaigns are essential, companies can’t afford to ignore consumer touch points.
Here are three ways relevant, high-quality data can support omnichannel optimization.
Where are your customers most likely to interact with your brand? What are their customer service expectations?
If you’re lacking the data to answer these questions, you won’t be able to provide a complete customer experience. Your engagement will quickly evaporate, leading to abandoned carts and stalled sales.
Good data can help you discover potential omnichannel roadblocks and steer you on the right path.
For example, you may find that brick-and-mortar stores and familiar brand websites are no longer delivering the same volume of sales conversions.
Instead, data may show that customers prefer direct communication from your brand to kickstart the sales experience.
Now you can use this data to tailor your strategy accordingly.
As noted by research firm McKinsey, the rapid uptake of digital channels has led some businesses to make the move before they’re ready.
But this premature adoption of omnichannel experiences comes with a cost.
Businesses with subpar digital capabilities may experience a “boomerang” effect.
Initial costs per transaction drop then rise as consumers experience issues with digital touch points and must return multiple times to complete even simple tasks.
This results in higher costs and lower customer satisfaction.
Better data means better investment decisions. By discovering what’s working and what isn’t, you can make informed omnichannel spending choices to increase customer satisfaction.
Your omnichannel commerce strategy shouldn’t be static. Consider the rise of social media platform TikTok, for example.
This video-sharing app was an omnichannel outlier just a few years ago, but now it has about 80 million monthly active users in the U.S., according to Wallaroo Media.
As a result, partnerships with influencers on this platform can provide another channel for effective customer connection.
To thrive in this constantly changing market, your brand must consistently collect and leverage customer data to determine where, how, and when customers are making purchases.
The rise of buy online, pickup in-store (BOPIS) offers an actionable example. Pre-pandemic, this purchase framework was rare; today it’s commonplace.
Data tells the tale of how buying habits are changing — empowering you to develop an informed omnichannel commerce strategy.
Customers now expect omnichannel — but the channels they prefer aren’t static.
By leveraging consumer purchase and preference data, your brand can better understand the changing needs of customers, pinpoint key investments, and support ongoing strategy development to stay ahead of evolving expectations.
Explore our full, interactive report for more valuable insights into how you can tailor your omnichannel strategy to meet consumers’ evolving preferences.
Doug Bonderud (he/him) is an award-winning writer with expertise in ecommerce, customer experience, and the human condition. His ability to create readable, relatable articles is second to none.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.