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Omnichannel commerce strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

Elements of a Successful PIM Strategy

Brands are constantly performing a juggling act with their product content. Not only do they have to ensure their content is thorough and complete — it also has to win over...

Omnichannel Commerce Strategy

5 Top Brands Leveraging PIM Tools for Digital Shelf Success

Research conducted by NeilsenIQ and Label Insight found that consumers are dedicated to their lifestyle and wellness.

Omnichannel Commerce Strategy

How the Open Experience Alliance (OXA) Is Working Toward 'Commerce for All'

“Great commerce experiences can only be delivered when brands and retailers are working in close collaboration… walled gardens prohibit this, and intermediate the...

Omnichannel Commerce Strategy

5 Growing Omnichannel Commerce Trends You Need to Know

It’s no secret that the pandemic has altered both the digital and physical world of commerce.Without a powerful presence in the right spaces, retail businesses may feel their...

Omnichannel Commerce Strategy

How to Build a Central Source of Truth for Your Brand

“We need a single source of truth!” is a rallying cry often heard throughout companies. Yet, the idea of “truth” can be abstract and elusive.

Omnichannel Commerce Strategy

Product Page Best Practices for Brands [Download]

The overwhelming majority (86%) of shoppers will pay more for a product when it comes from a brand they trust, according to the Salsify 2021 consumer research report.

Omnichannel Commerce Strategy

The Complete Product Page Toolkit [Download]

Think about the last thing you bought: What made you decide to make the move to buy? For most shoppers, a product page was central to this buying moment. The vast majority of...

Omnichannel Commerce Strategy

Oshiya Savur of Revlon: How Luxury Beauty Brands Build an Amazon Marketing Strategy

Every decade welcomes changes to the personal care and beauty industry. The 1980s embraced neon clothing, voluminous hair, and bold makeup. The 1990s ushered in grunge...

Omnichannel Commerce Strategy

What To Look for in an Omnichannel Solution

Today, all commerce is digital — even when a consumer buys a product in-store. Whether it’s Amazon, your direct-to-consumer (D2C) site, or a brick-and-mortar retail partner,...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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