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Ecommerce marketing

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

Ecommerce Marketing Trends: What Can Brands Learn From the Success of the 'Stanley Cup'?

The Stanley Quencher H20 Flowstate Tumbler, otherwise known as the “Stanley cup” (not to be confused with the hockey trophy) has become a status symbol.

Product Page Optimization

How To Preserve Image Quality For Richer Product Images

If a picture is worth 1,000 words, then a high-quality product image is worth at least a few from consumers: “I want that.”

Ecommerce Trends

What You Can Learn From the Most Trusted Brands

Picture this scenario: It’s 1995. You’re riding your bike around your neighborhood with friends. One wrong move, and suddenly you’re on the ground, cradling a scraped knee....

Ecommerce Marketing

Meet the ‘Goldilocks Shopper’: How ‘Just Right’ Omnichannel Experiences Can Help Brands

In the famous fairytale, Goldilocks doesn’t want just any porridge. Instead, she wants a bowl that’s “just right” — not too hot, not too cold.

Ecommerce Marketing

10 Creative Strategies for Customer Retention in Ecommerce

Customer acquisition may be the goal of most marketing campaigns, but it's customer retention that really sets a successful brand or retailer apart.

Product Page Optimization

Baby Boomers’ Shopping Habits: What Do They Want From Brands?

Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and...

Omnichannel Commerce Strategy

10 Ecommerce Growth Hacks To Drive Online Sales, Customer Engagement, and Brand Visibility

Does your ecommerce strategy need some fresh energy?

Ecommerce Trends

What Does ‘Brand Loyalty’ Mean to Modern Shoppers?

In a world with a seemingly endless supply of choices, why do so many shoppers return to their favorite brands again and again?

Product Page Optimization

Click, Shoot, Sell: Product Photography Tips and Tricks

Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

3 of the Best Brand Collaborations in the Beauty Industry

Brand collaboration takes place when two brands join forces to promote a product or service — and it can be really powerful. The best brand collaborations help both parties...

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