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    Ecommerce marketing

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce Trends
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    Ecommerce Holidays: What Inclusive Marketing Is (And Why It Matters)

    Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...
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    Ecommerce Marketing
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    minute read

    Millennials vs. Gen X: What Do They Want From Brands?

    Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...
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    Ecommerce Trends
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    minute read

    Beyond Discounts: 10 Creative Ways To Drive Black Friday and Holiday Ecommerce Sales

    The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
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    Ecommerce Marketing
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    minute read

    Unusual Shopping Behaviors Beyond Drunk Shopping and Midnight Splurges

    “You want my opinion? We’re all a little weird. And life is a little weird. And when we find someone whose weirdness is compatible with ours, we join up with them and fall...
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    Digital Shelf Insights
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    minute read

    What Is Retail Media, and How Does It Work?

    Today, online sales account for one of every five retail dollars spent, according to Digital Commerce 360. If brands want to cash in on this new retail landscape, they have...
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    Ecommerce Marketing
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    minute read

    15 Email Marketing Types for Successful Ecommerce Campaigns

    Email marketing gives you the unique opportunity to land directly in shopper inboxes.
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    Ecommerce GTM Strategy
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    minute read

    Ecommerce Seasonality: What Is It, and How Do You Plan For It?

    Ecommerce sales volumes are steadily increasing. According to Statisa, ecommerce is predicted to account for nearly a quarter of total global retail sales.
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    Ecommerce Marketing
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    minute read

    Amazon A9 Algorithm vs. A10: Amazon Algorithm 101 for Product-Ranking Success

    Small businesses on Amazon sell an average of 7,800 products per minute every day — or 4.1 billion products per year — according to Amazon. These numbers represent a massive...
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    Ecommerce GTM Strategy
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    minute read

    How To Conduct a Competitive Analysis in Ecommerce

    Competition is healthy, but you have to know what your competitors are doing in order to compete. In ecommerce, the stakes are constantly changing. New brands and retailers...
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