What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2025 Consumer Research Report - Feature Image

2025 Consumer Research: Meet Every Shopper, Every Channel, Every Moment

Download our report for emerging consumer trends with direct insights from shoppers that will help you thrive on the digital shelf.

Request Demo
      Hero Shape

      Ecommerce marketing

      Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

      Popular Topics:
      Ecommerce Marketing
      |
      10 minute read

      Top Ecommerce Trends To Watch in 2025

      2023 saw ecommerce take center stage. 2024 saw consumers asking for more — of everything. More sales and marketing personalization. More product options. More ways to connect...
      Read More
      Ecommerce Marketing
      |
      25 minute read

      What Are the Most Important Retail Holidays and Ecommerce Events in 2025?

      Holidays are a time for family, friends — and spending. While shopping isn’t the reason for any season, it’s central to many holidays and events. From buying gifts and party...
      Read More
      Ecommerce Marketing
      |
      18 minute read

      Why Advent Calendar Marketing Is One of the Hottest Holiday Shopping Trends

      Advent calendars originated in Germany in 1851 as a simple but lovely way of adding brightness to dark December days. The original purpose of an advent calendar was to count...
      Read More
      Ecommerce Marketing
      |
      9 minute read

      Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers

      Collecting zero-party data isn’t just about gathering customer info — it’s about engaging customers in a fun and respectful manner while adding value to their lives.
      Read More
      Ecommerce Marketing
      |
      10 minute read

      What Is Zero-Party Data — And Is It the Future of Ecommerce Personalization?

      First party, second party, third party — what do they all mean in the context of data? It’s difficult enough to get your head around these concepts, but when you throw...
      Read More
      Ecommerce Marketing
      |
      13 minute read

      New Consumer Research: How Do Shoppers Feel About Personalization in Ecommerce?

      There’s nothing worse than scrolling past hundreds of products you wouldn’t touch with a 10-foot pole to find what you need.
      Read More
      Ecommerce Marketing
      |
      8 minute read

      What Is a Request for Proposal (RFP)? RFP Template for PXM Solutions [DOWNLOAD]

      You need a new partner to build out your ecommerce tech stack, so you’ve researched vendors that might offer what you need. But research can only take you so far and speaking...
      Read More
      Ecommerce Marketing
      |
      9 minute read

      Ecommerce Strategies for a Successful Halloween Shopping Season

      Every October, a dark, foreboding cloud falls upon the retail world as zombies, witches, and all other manners of ghouls and ghosts emerge from the nether realms to celebrate...
      Read More
      Ecommerce Marketing
      |
      14 minute read

      Ecommerce Budget Planning: SMART Goals for Business

      The term “SMART goal,” which stands for specific, measurable, achievable, relevant, and time-bound, was coined in 1981 to help managers and other business folk set clear,...
      Read More

      Most Popular

      View all Posts
      Salsify
      |
      15 minute read

      Augmented Reality in Retail: How (and Why) It Works

      Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...
      Read More
      Ecommerce Trends
      |
      8 minute read

      The Top 10 Consumer Trends To Watch in 2025

      Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.
      Read More
      Omnichannel Commerce Strategy
      |
      13 minute read

      What Is a Lifestyle Brand? (With Examples of Winning Strategies)

      Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...
      Read More

      Subscribe to the Below the Fold Newsletter

      Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.