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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Insights Metrics: How To Protect Your Brand From Competitors on Amazon

To sell on Amazon and win the buy box, you don’t have to have the lowest price — or be cannibalized by Amazon, your competition, or third-party (3P) resellers. You can still...

Product Page Optimization

PDP Optimization: 3 Insights Metrics for Improving Content Quality

To win market share, most brands understand that analytics will play an essential role in finding success on the digital shelf.

Enhance Customer Experiences With New Salsify Reviews Insights

Product reviews are an essential aspect of product detail pages (PDPs) across retailers. But it's often challenging to monitor and respond to each review without dedicated...

Omnichannel Commerce Strategy

How Can PXM Bridge the Gap Between Sales and Marketing Teams?

Even in this age of integrated digital, one of the most significant gaps that remains in corporate knowledge management is that chasm between sales and marketing teams.

Best Practices for D2C Technology Strategy

Brand manufacturers must think about their technology strategy while attempting to balance the desire to go direct-to-consumer (D2C) and managing continued market...

Constellation Brands Meets Surging Demand With Salsify PIM

“Right now there is the opportunity to really go digital, and I think brands are really figuring out ‘Can I be digitally native?’” said Duan on the Unpacking the Digital Shelf

B2B Best Practices: How to Choose an Ecommerce Platform

Choosing a business-to-business (B2B) ecommerce platform can be challenging — especially if you don't know where to start. While the process may seem daunting, there are...

Launch a D2C That Lasts | Digital Shelf Institute

The lines between brands and retailers continue to blur. PLMA estimates that private label sales total about $180 billion, growing three times as much as national brands did...

How To Use Ecommerce Analytics Insights To Optimize Product Content

While most brand manufacturers understand the importance of continually optimizing product display pages (PDPs), many ecommerce teams lack visibility into the content health,...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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