PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Consumer buyer behavior is continuously changing. What’s essential one day is no longer critical the next. And the ongoing COVID-19 pandemic is only making it harder for brand manufacturers to keep up.
As brands and consumers continue to adapt to the ongoing crisis, staying on top of market trends is more important than ever. But it’s about more than tracking trends; it’s also about the ability to respond to them quickly to stay ahead of an ever-changing market.
Change is the only constant in commerce, and understanding how markets and shopping behaviors are evolving can help your brand stay ahead of your competition. There is a wide range of publications that can help you monitor consumer behavior and market trends and tools that can help you uncover these insights.
Google Trends is one tool that can help you uncover information about Google search requests, as well as Google Shopping, YouTube, and Google Images search requests. Use it to explore categories and topics related to your brand. Examine search terms by language, locale, and even time periods.
This information can then be used to improve your product content. According to a Google and Ipsos study, 86% of consumers are always looking for shopping ideas and inspiration when they are online. One of the best ways to get their attention and stand out on the digital shelf is with enhanced content.
As consumers continue to move to digital shopping channels, such as online shopping and curbside pickup, seamless omnichannel shopping experiences become essential for compelling shoppers to buy. From one buying channel to the next, shoppers expect your content to remain consistent and engaging.
Enhanced content, such as image galleries, graphics, video, comparison charts, and more, can help shoppers gain the information they want about your product in an immersive way. It can also help increase conversion rates by 10% across most categories.
Understanding how your brand is performing is essential for optimizing your strategy. A digital shelf analytics tool can help you gain a holistic view of your product detail page (PDP) performance, which can help inform strategic decisions to help you turn insights into action.
Regularly monitor and evaluate SEO keyword recommendations to improve search rank and discoverability and understand your share of search within a specific channel. If a competitor is winning a higher share of search results, or a higher ranking for a similar product, then you need to update your product content to include the right keywords.
The Google study also found that 60% of people discovered brands by watching videos and browsing text and image-based search results. Consider adding new content in the form of videos and images that can appear in search results and capture your customers’ attention.
Trends are necessary to track, and engaging content experiences are critical for capturing the attention of consumers. But equally important is the ability to update product content quickly across all your digital channels, whether it’s an online retailer like Amazon or Walmart, or your direct-to-consumer (D2C) channel.
But manually going into each channel and making the required changes takes time — and with trends, your window of opportunity is limited. An activation tool can help you manage, publish, and adapt product experiences quickly to keep up with these changes. Using a centralized system to store product content also allows you to ensure content consistency across your sales channels.
Unpredictable market changes, such as those spurred by COVID-19, are just one reason for monitoring trends. There are many annual events like holidays that could benefit from understanding these changes. Whatever the reason, when you track trends related to your products carefully, you know what kind of changes you need to make to your product content to stand out on the digital shelf.
Learn more about how COVID-19 is accelerating digital trends in a recent webinar with Rob Gonzalez, co-founder and CMO of Salsify.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.