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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce Marketing
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    6 minute read

    7 Creative Black Friday Marketing Strategies for Brands

    If you’re a fan of the Olympics, you know just how exciting it can be when the starting pistol points to the sky. The air is heavy with anticipation among track stars on the...
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    Salsify
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    10 minute read

    What Is Rich Product Content?

    Product pages may seem simple at the surface: a page title, a short description, a few bullet points, and a photo or two showing shoppers what would appear on their doorstep...
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    Product Page Optimization
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    23 minute read

    8 Brand Story Examples From Leading Brands

    Brand storytelling helps shape the perception of your brand and build loyalty. A great brand story — including your origin and history, unique selling point, and values —...
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    Product Page Optimization
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    7 minute read

    Summit Spotlight: Infusing AI Into the DNA of Your Content Strategy

    Infusing artificial intelligence (AI) into your content strategy can shorten workflows, save hundreds of hours of manual labor, and improve time to market.
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    Digital Shelf Summit 2024
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    4 minute read

    Summit Spotlight: Tech Stack Consolidation Potential Through Retail Network Expansion Acceleration

    Can you consolidate your tech stack, reach new and current retailers more effectively, and provide better customer experiences simultaneously?
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    Product Page Optimization
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    10 minute read

    What Is a Brand Story? (With a Brand Story Template)

    As more and more consumers head online, it’s increasingly important for brands to foster relationships with shoppers instead of relegating themselves to faceless entities —...
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    Digital Shelf Summit 2024
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    6 minute read

    Summit Spotlight: Aligning Business Priorities With Executional Strategy To Advance Your Digital Program

    A proposed digital transformation may receive some resistance in your organization, but it’s necessary to remain aligned with your consumers’ needs and expectations.
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    Ecommerce Research and Data
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    9 minute read

    Navigating Regulatory Compliance: The Essential Role of Accurate Product Information in Grocery Retail

    The U.S. grocery retail market remains strong, with in-store sales topping $880 billion in 2023, and e-retail revenue crossing the $920 million mark, according to Statista.
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    Product Page Optimization
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    5 minute read

    How To Build a Winning Amazon Strategy for the Holidays

    Believe it or not, the holidays are (almost!) almost here for brands. A successful holiday shopping season requires early planning — and if you’re not starting now, you’re...
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