Salsify Ecommerce Blog
Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.
            
            Salsify
            
          
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        How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization
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        How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers
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            Ecommerce Trends
            
            
            
          
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        Sleighing the Season: Top 10 Holiday Ads From Brands and Retailers
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            8 minute read
            
          
        
        The Top 10 Consumer Trends To Watch in 2025
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            Ecommerce Marketing
            
            
            
          
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            9 minute read
            
          
        
        Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers
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            Ecommerce Marketing
            
            
            
          
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        What Is Zero-Party Data — And Is It the Future of Ecommerce Personalization?
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            Consumer Research 2025
            
            
            
          
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        Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why
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            Ecommerce Marketing
            
            
            
            
            
          
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        New Consumer Research: How Do Shoppers Feel About Personalization in Ecommerce?
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            Salsify
            
          
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        The Future of Household Spending: New Data Shows Who Controls and Influences Budgets
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