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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Salsify
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    Shoppers Anonymous: An Inside Look at the Ecommerce Food and Beverage Shopping Experience

    Shoppers Anonymous is a blog series that highlights honest opinions of the first-person shopping experience. The end goal is to help brands and retailers gain first-hand...
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    Omnichannel Commerce Strategy
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    minute read

    5 Best DTC Websites With Excellent Shopping Experiences

    Shoppers want the seamless shopping experiences omnichannel commerce provides, prompting both legacy and emerging brands to re-think the direct-to-consumer (DTC) site...
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    Omnichannel Commerce Strategy
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    minute read

    What Is a Director of Ecommerce?

    If you currently work in marketing but are looking to make your next move, two positions likely on your radar are director of ecommerce and ecommerce marketing manager.Learn...
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    Ecommerce Trends
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    Boosting Average Order Value (AOV): Why Will Shoppers Pay More?

    The math is simple.
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    Ecommerce GTM Strategy
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    How To Conduct a Competitive Analysis in Ecommerce

    Competition is healthy, but you have to know what your competitors are doing in order to compete. In ecommerce, the stakes are constantly changing. New brands and retailers...
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    Product Page Optimization
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    Elevating Ecommerce User Experience (UX) for Global Brands and Retailers

    Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes,...
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    Digital Shelf Insights
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    minute read

    Digital Marketing for Ecommerce: The Secret to Increased Visibility and Sales

    The internet and ecommerce have fundamentally changed how most people shop, and digital marketing for ecommerce continues to evolve.
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    Omnichannel Commerce Strategy
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    minute read

    Social Commerce Benefits for Businesses

    Expanding your pool of prospects is one way to gain market share and grow sales. With social commerce, also known as social shopping, the size of the pool is unprecedented —...
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    Enhanced Content
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    Product Detail Page Examples: Personal Care Product and Beauty Brands

    Makeup and personal care product choices are personal. Consumers must match skin tone and type and complexion, which can be tricky to do while shopping on digital channels,...
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