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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

Chief Digital Officers: Why You Need One and What Makes a Good One

Takeaway: Brands and retailers that want to stay competitive in the age of distributed commerce have to start thinking organizationally. They have to carve out specific...

Omnichannel Commerce Strategy

Fashion is getting disrupted by an unsuspecting culprit

The Takeaway: The traditional six-month cycle from showing clothes on a runway to selling them in stores seems increasingly obsolete in the social media age.

Ad blocker popularity elevates importance of great product content

The Takeaway: As ad blockers become more common, ecommerce brands ad retailers need to find new ways of engaging with prospects. Rich product content may be the answer.

Omnichannel Commerce Strategy

Why you need more than just images to sell your products

Why you need more than just images to sell your products The Takeaway: While images are undoubtedly an integral part of selling products online, it's critical that...

What CPG Companies Need to Know About SmartLabel

If you’re a CPG company or in the petcare industry, you’ve probably been hearing more and more about SmartLabel. As we speak to our customers, it’s clear that CPG companies...

Vote for Salsify in BostInno's Tech Madness Bracket

BostInno announced the 64 companies seeded in its 2016Tech Madness Bracket, and we are stoked to announce that we're one of those companies!The month-long online...

Whole Foods invests in Instacart

Credit source: Whole Foods The Takeaway: Whole Foods is sprinting ahead of their grocery competition when it comes to developing an ecommerce presence.

Omnichannel Commerce Strategy

What the buy button and Facebook articles have in common

What the buy button and Facebook Articles have in common The Takeaway: Buy buttons may have less to offer than many retailers realize.

Omnichannel Commerce Strategy

VIDEO: What the Best Brands and Retailers Do With Product Content

There's nothing wrong with copying from the best, right? Especially when it comes to great product content.So, we asked 200 commerce leaders at different brands what they're...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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