Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
We went shopping for furniture and home goods on Amazon this week and thanks to our newly launched Product Content Grader were able to see just how well some of the site’s brands are performing on product content. You can get your own product content score, or read below for the lessons in good product content.
Head of the class...
Dorel Living, which sells several juvenile and home furnishings brands, scored a solid A across 9 of its top products. You hardly need to look beyond its product page for “Dorel Living Faux Marble Lift Top Storage Coffee Table, Black” to see why. The brand provides 10 high-res images and a robust written description. Also worth noting is the extensive A+ content section which has a catalog feel and provides detail on the hinged top functionality and material options available.
5 Common Mistakes Made with Furniture and Home Goods Product Content
We analyzed other furniture and home goods product pages on Amazon and ran into many brands that were making some or all of the common mistakes below. Try our free product content grader to make sure that your brand is not making the common mistakes:
Do you recognize these common issues? Providing the right product content to Amazon can be the difference between getting your products discovered and bought or missing the sale. Don’t forget to get your free product page assessment by entering your brand on our free product content grader.