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We went shopping for furniture and home goods on Amazon this week and thanks to our newly launched Product Content Grader were able to see just how well some of the site’s brands are performing on product content. You can get your own product content score, or read below for the lessons in good product content.
Head of the class...
Dorel Living, which sells several juvenile and home furnishings brands, scored a solid A across 9 of its top products. You hardly need to look beyond its product page for “Dorel Living Faux Marble Lift Top Storage Coffee Table, Black” to see why. The brand provides 10 high-res images and a robust written description. Also worth noting is the extensive A+ content section which has a catalog feel and provides detail on the hinged top functionality and material options available.
5 Common Mistakes Made with Furniture and Home Goods Product Content
We analyzed other furniture and home goods product pages on Amazon and ran into many brands that were making some or all of the common mistakes below. Try our free product content grader to make sure that your brand is not making the common mistakes:
Do you recognize these common issues? Providing the right product content to Amazon can be the difference between getting your products discovered and bought or missing the sale. Don’t forget to get your free product page assessment by entering your brand on our free product content grader.
David spends his days (and nights) talking to brands in the ecommerce space about some of the product content challenges and opportunities they're facing. He joined the Salsify blog to share his learnings and insights on the nitty gritty of what's happening, what's working and what isn't.
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