Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Takeaway: The differences between product information management (PIM), master data management (MDM), and product content management (PCM) are nuanced, yet significant. If you’re looking to invest in one of these tools, here’s some helpful context, what to consider during your search, and why PCM is likely the more well rounded tool to adopt.
For all those sitting within your company’s IT, marketing automation, merchandising, or supply chain/logistics departments, you’re likely receiving pitches from various vendors on why their [insert product information management (PIM), master data management (MDM), or product content management (PCM) here] software is the best at conquering your product data chain challenges. And from a distance, those tools appear to be exactly what your department needs to get product information organized and out into the market.
Note the emphasis on “your department.” In today’s omnichannel world, the product information tool must connect the entire product chain, not just organize a single company discipline. In The Forrester Wave: Product Information Management Solutions, Q4 2016 report, the Forrester research experts take an in-depth look at this very topic.
And while PIM and MDM serve very specific, very important tasks for the product management and technology teams respectively, a true PCM solution acts as a connector that collects into one place all of the data and information using either a standalone technology or is layered on top of a company’s existing technology.
To further clarify the qualities of PCM, we’ve highlighted some of the key Product Content Management vs. PIM software similarities and differences below.
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