PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
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Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Takeaway: The differences between product information management (PIM), master data management (MDM), and product content management (PCM) are nuanced, yet significant. If you’re looking to invest in one of these tools, here’s some helpful context, what to consider during your search, and why PCM is likely the more well rounded tool to adopt.
For all those sitting within your company’s IT, marketing automation, merchandising, or supply chain/logistics departments, you’re likely receiving pitches from various vendors on why their [insert product information management (PIM), master data management (MDM), or product content management (PCM) here] software is the best at conquering your product data chain challenges. And from a distance, those tools appear to be exactly what your department needs to get product information organized and out into the market.
Note the emphasis on “your department.” In today’s omnichannel world, the product information tool must connect the entire product chain, not just organize a single company discipline. In The Forrester Wave: Product Information Management Solutions, Q4 2016 report, the Forrester research experts take an in-depth look at this very topic.
And while PIM and MDM serve very specific, very important tasks for the product management and technology teams respectively, a true PCM solution acts as a connector that collects into one place all of the data and information using either a standalone technology or is layered on top of a company’s existing technology.
To further clarify the qualities of PCM, we’ve highlighted some of the key Product Content Management vs. PIM software similarities and differences below.
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